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Did you know that 61% of marketers already leverage AI in their campaigns? This shoudn’t come as a surprise – AI has become a game-changer, automating tasks and unlocking valuable customer insights. It's revolutionizing marketing, but it's important to remember AI isn't a magic bullet. While powerful, it has limitations. To truly thrive in today's data-driven landscape, we need to understand both the strengths and weaknesses of AI, ensuring it complements – not replaces – human expertise.
Are your LinkedIn posts getting the reach and engagement you need? Looking for a written post formula you can repurpose? In this article, we’ll explore content strategy on LinkedIn using the written word. Why the Written Word Matters on LinkedIn In today’s digital landscape, content creators constantly seek ways to capture their audience’s attention and […] The post LinkedIn Written Content Strategy: From Ideas to Stories and Beyond appeared first on Social Media Examiner.
Let other publishers create the new content. Then, your brand can curate it into valuable, relevant, and helpful content for your audience. It’s a good strategy to grow your content collection without any additional investment.
As any social media manager can tell you, hashtags can be great for expanding your reach and building brand awareness. If you use the wrong ones, your post might languish in obscurity forever. But what happens if you put the right hashtags in the wrong location? The team at Hootsuite has long wondered: Do Instagram hashtags belong in the caption or the comments?
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
How businesses can manage security for AI and the IoT What if your house wanted to kill you? It’s a pretty classic horror movie question, one that video games like System Shock and Portal and movies from “Demon Seed” to “2001: A Space Odyssey” have given a technological edge. When we give machines control of our environment, we make ourselves vulnerable, and what might an inhuman intelligence do with that?
Meta offers several tools to help implement marketing strategies and manage your online presence effectively. But if you’ve never interacted with them before, it can be an overwhelming experience. So whether you’re a beginner creator or small business owner, this guide will walk you through the key setup tasks and common activities for Meta Business Suite.
Meta offers several tools to help implement marketing strategies and manage your online presence effectively. But if you’ve never interacted with them before, it can be an overwhelming experience. So whether you’re a beginner creator or small business owner, this guide will walk you through the key setup tasks and common activities for Meta Business Suite.
Today, visual creative technology company unveiled Canva Enterprise, a new offering for large enterprises, along with a number of other tools for businesses, including tailored Work Kits, native adtech apps and new AI capabilities. The announcements came at the company’s first international Canva Create event, held in Los Angeles. The tools are part of a dedicated effort to serve teams across large organizations, helping them produce visual assets and simplifying creative work.
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This week, WPP announced a new initiative making Anthropic’s Claude AI model family available across its agency network. The Claude models — including Opus, Sonnet and Haiku — are integrated in WPP Open, the intelligent marketing operating system used by 114,000 marketers throughout WPP’s agencies. WPP uses Amazon Bedrock, an AWS managed service, for the Claude integration.
Google has upgraded its Google Analytics, GA4, real time reports to show users in last 5 minutes. It previously showed users in last 30 minutes and now it shows both users in last 5 minutes and users in last 30 minutes. The old Universal Analytics tool showed real-time metrics based on the last 5 minutes, and now GA4 does it too. What it looks like.
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Most marketers today understand that marketing is a science driven by data. Yes, creativity and innovation matter, but relying on a spark of genius at the start of each campaign is not a strategy. The insight data provides about audiences can be the spark that kindles the flame of creativity. Data really matters. The best marketing teams use data effectively to improve their campaigns, but it’s not easy.
This blog post was distributed through the MarketingSherpa email newsletter. Although the straightforward use of AI-generated content is not awarded by Google, significant performance benefits can be gained by digital marketers leveraging AI in a responsible and professional manner.
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Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
TikTok unveiled a suite of new AI and automation tools for advertisers at its TikTok World event, aiming to make it easier for brands to create effective ads at scale on the viral video platform. The big picture. TikTok is leaning into AI and automated ad tech as it looks to cement itself as more than just a media platform, but as a key “business partner” driving sales and ROI for brands.
Free and paid tools for small businesses save time, streamline operations, and, importantly, save money. From my experience running a small business, I know it doesn’t always feel productive to invest time and money into a new tool, but the advantages far outweigh the disadvantages. I know how overwhelming it can be to choose the right tools, so I’ve compiled a list of 20 free and paid tools for small businesses.
For the past couple of weeks, everyone in marketing was buzzing about the possibility of OpenAI launching a competitor to Google Search. Rumors have been flying. “Is it the end of Google’s search engine?” “Will SEO still matter?” “Does OpenAI even stand a chance?” These were just a few of the questions making the rounds. Well, the big announcement didn’t happen (at least not that specific one), but it doesn’t mean OpenAI’s search advancements are standing still.
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Google began adding AI Overviews (AIO) to the U.S. search results on May 14. While vaguely mentioning that links in AIO get higher click-through rates (CTRs), Google has remained evasive when directly asked about this. When discussing this important topic with my clients, we talk about two things: AI Overviews provide a fundamentally different user experience, so thinking about CTR in the traditional way may be misleading or make you overlook potential opportunities.
There are plenty of ways to make $10,000 per month, but many opportunities have high startup costs, require advanced skills, Continue Reading The post How To Make $10,000 Per Month Without Quitting Your Job appeared first on Copyblogger.
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Earn More in Your Retail Business with Re-Commerce written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Patton Gleason, the founder and CEO of Relay Goods. With over 20 years of experience in the outdoor and run specialty industry, Gleason has deep expertise in physical retail, e-commerce, logistics, and operations.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
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Do you ever feel like trying to build with a rapport with a prospect over Zoom is like, well, talking to a blank screen? Virtual selling can make it tough to create that human-to-human bond that’s so important for closing deals. But we’re in the virtual selling era now – in fact, we’ve been in the virtual selling era for a while now– and we’re not going back.
You can either have broad or deep subject matter expertise. The choice is yours. If you’re in the early or middle stage of your career, then this is the perfect time to decide whether you want to go broad or deep. Here’s how to think about this choice and decide what’s best for your search marketing career. The T-shaped marketer I base my approach on the “T-shaped marketer” model: an expert in one area (vertical bar) with broader knowledge across related disciplines
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Starting at around 1:30am ET, Bing Search and the sites Microsoft Bing powers, have been experiencing global and widespread outages. This leads to many Bing Searches failing, and then third-party services that rely on Bing Search, such as Copilot for web and mobile, Copilot in Windows, ChatGPT internet search, DuckDuckGo and Ecosia, also failing. Downdetector.
As artificial intelligence changes the way people find information, brands need to evolve the way they approach search engine optimization and content creation.
Search engines that incorporate AI-generated results have the potential to make it easier for people to discover products and services, according to a new survey from Botify, shared exclusively with Search Engine Land. Why we care. Search marketers tend to look at search much differently than everyday Google Search users. So it’s interesting to see what consumers know and think about AI-powered search.
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