Thu.May 23, 2024

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Disadvantages of AI in Marketing - How an Agency Can Help

Aspiration Marketing

Did you know that 61% of marketers already leverage AI in their campaigns? This shoudn’t come as a surprise – AI has become a game-changer, automating tasks and unlocking valuable customer insights. It's revolutionizing marketing, but it's important to remember AI isn't a magic bullet. While powerful, it has limitations. To truly thrive in today's data-driven landscape, we need to understand both the strengths and weaknesses of AI, ensuring it complements – not replaces – human expertise.

Marketing 202
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TikTok debuts AI-powered ad automation tools

Search Engine Land

TikTok unveiled a suite of new AI and automation tools for advertisers at its TikTok World event, aiming to make it easier for brands to create effective ads at scale on the viral video platform. The big picture. TikTok is leaning into AI and automated ad tech as it looks to cement itself as more than just a media platform, but as a key “business partner” driving sales and ROI for brands.

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How To Use Content Curation To Deliver Fresh Ideas Without Added Resources

Content Marketing Institute

Let other publishers create the new content. Then, your brand can curate it into valuable, relevant, and helpful content for your audience. It’s a good strategy to grow your content collection without any additional investment.

Branding 114
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Google Analytics GA4 shows real-time users in the last 5 minutes

Search Engine Land

Google has upgraded its Google Analytics, GA4, real time reports to show users in last 5 minutes. It previously showed users in last 30 minutes and now it shows both users in last 5 minutes and users in last 30 minutes. The old Universal Analytics tool showed real-time metrics based on the last 5 minutes, and now GA4 does it too. What it looks like.

Analytics 126
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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HubSpot’s Content Hub: How does it impact marketing’s future?

Martech

Having spent more than a decade working with tools like HubSpot, I’ve seen how powerful these platforms can be for marketing and sales growth. But the launch of HubSpot’s Content Hub in April 2024 brings some new things to the forefront. This new platform component packs a lot of opportunity into one area — in theory, it makes creating and managing content easier.

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New for 2024! Compare 16 top SEO platforms

Search Engine Land

With over 60% of all website traffic originating from organic search and 91.5% of clicks going to first-page results, businesses that neglect SEO are missing out on valuable opportunities to attract, engage, and convert their target audience. But as search engines continue to evolve and competition intensifies, achieving SEO success has become more complex than ever.

SEO 121

More Trending

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Driving traffic but not leads? How to win with SEO and CRO

Search Engine Land

The Ton has long observed the struggle between SEO and CRO, two bitter competitors. Deliberately competing for dominance in the packed ballrooms of the internet, there was friction. One side was SEO, which was an expert at drawing attention and attracting large numbers of visitors. CRO stood on the opposite side. It had a delicate way of turning even the briefest glances into fidelity.

SEO 119
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Experiment: Where Should Your Instagram Hashtags Go?

Hootsuite

As any social media manager can tell you, hashtags can be great for expanding your reach and building brand awareness. If you use the wrong ones, your post might languish in obscurity forever. But what happens if you put the right hashtags in the wrong location? The team at Hootsuite has long wondered: Do Instagram hashtags belong in the caption or the comments?

Law 104
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Broad vs. deep expertise: How to decide which is right for you

Search Engine Land

You can either have broad or deep subject matter expertise. The choice is yours. If you’re in the early or middle stage of your career, then this is the perfect time to decide whether you want to go broad or deep. Here’s how to think about this choice and decide what’s best for your search marketing career. The T-shaped marketer I base my approach on the “T-shaped marketer” model: an expert in one area (vertical bar) with broader knowledge across related disciplines

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LinkedIn Written Content Strategy: From Ideas to Stories and Beyond

Social Media Examiner

Are your LinkedIn posts getting the reach and engagement you need? Looking for a written post formula you can repurpose? In this article, we’ll explore content strategy on LinkedIn using the written word. Why the Written Word Matters on LinkedIn In today’s digital landscape, content creators constantly seek ways to capture their audience’s attention and […] The post LinkedIn Written Content Strategy: From Ideas to Stories and Beyond appeared first on Social Media Examiner.

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Cracking the Code: Turning Intent Data into Go-to-Market Success

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

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Bing Search outages since early this morning

Search Engine Land

Starting at around 1:30am ET, Bing Search and the sites Microsoft Bing powers, have been experiencing global and widespread outages. This leads to many Bing Searches failing, and then third-party services that rely on Bing Search, such as Copilot for web and mobile, Copilot in Windows, ChatGPT internet search, DuckDuckGo and Ecosia, also failing. Downdetector.

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Safely Leveraging AI in SEO: Best practices and Google compliance tips

Marketing Sherpa

This blog post was distributed through the MarketingSherpa email newsletter. Although the straightforward use of AI-generated content is not awarded by Google, significant performance benefits can be gained by digital marketers leveraging AI in a responsible and professional manner.

SEO 96
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Survey: Shoppers open to using AI search to discover products

Search Engine Land

Search engines that incorporate AI-generated results have the potential to make it easier for people to discover products and services, according to a new survey from Botify, shared exclusively with Search Engine Land. Why we care. Search marketers tend to look at search much differently than everyday Google Search users. So it’s interesting to see what consumers know and think about AI-powered search.

Shoppers 105
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Building Your Inbound Marketing Strategy

The LeadG2 Blog

An effective inbound marketing plan is essential for businesses seeking sustainable growth and increased brand visibility. Unlike traditional outbound strategies, inbound marketing focuses on attracting, engaging, and delighting an audience through valuable content and interactions. Inbound marketing establishes credibility, earns trust, and forms lasting customer relationships.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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Amazon: AI-powered ‘Performance+’ ads offer 30-90% lower CPAs

Search Engine Land

Amazon recently launched a new automated ad product called Performance+. Using a black box approach, it employs machine learning to optimize campaigns based on predicted conversion rates. The big picture. Performance+ marks Amazon’s entry into the AI-driven ad automation space, pioneered by Google and Meta. This puts Amazon in direct competition with these internet giants for ad budgets.

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Why Marketers Seem Slow to Adopt New Technology

The CMO Survey

The post Why Marketers Seem Slow to Adopt New Technology appeared first on The CMO Survey.

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Will OpenAI Have Its Own “Google”? What Marketers Need to Know About OpenAI’s New Advancements in Search

Rock Content

For the past couple of weeks, everyone in marketing was buzzing about the possibility of OpenAI launching a competitor to Google Search. Rumors have been flying. “Is it the end of Google’s search engine?” “Will SEO still matter?” “Does OpenAI even stand a chance?” These were just a few of the questions making the rounds. Well, the big announcement didn’t happen (at least not that specific one), but it doesn’t mean OpenAI’s search advancements are standing still.

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How To Make $10,000 Per Month Without Quitting Your Job

CopyBlogger

There are plenty of ways to make $10,000 per month, but many opportunities have high startup costs, require advanced skills, Continue Reading The post How To Make $10,000 Per Month Without Quitting Your Job appeared first on Copyblogger.

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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of automation to revolutionize outdated call review processes!

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How to Identify Evergreen Markets for Your Business

yorCMO

Learn how you can identify evergreen markets for your business and unlock stable sales and continuous growth.

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AI SEO | Transforming Search Engine Optimization

Kuno Creative

As artificial intelligence changes the way people find information, brands need to evolve the way they approach search engine optimization and content creation.

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Earn More in Your Retail Business with Re-Commerce

Duct Tape Marketing

Earn More in Your Retail Business with Re-Commerce written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Patton Gleason, the founder and CEO of Relay Goods. With over 20 years of experience in the outdoor and run specialty industry, Gleason has deep expertise in physical retail, e-commerce, logistics, and operations.

Retail 60
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How to Do Local SEO for Multiple Locations

Exposure Ninja

Ranking in local search results is crucial for driving online traffic to your website and foot traffic to your brick-and-mortar stores. However, optimising your SEO for multiple locations can be tricky. You essentially need to create a local SEO strategy for each location you want to target. Doing keyword research, creating content, and building links for 10, 20 or even 100+ locations can sound overwhelming.

SEO 52
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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12 Ways to Avoid Spam Filters in Your Email Campaigns

Spiralytics

Email spam filters are useful in deciding which messages end up in your inbox. Unfortunately, these filters can also make or break your marketing efforts, as almost 57% of all emails are labeled as spam. That’s countless potential leads and sales opportunities that just vanished. The frustration increases when you’ve invested heavily into crafting compelling cold email campaigns, only to have them derailed before making an impact.

Law 52
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7 Influencer Marketing Measurement Mistakes to Avoid

Traackr

Learn what the most common and costly mistakes are in influencer marketing measurement, and how to avoid them.

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Meta Business Suite: What It Is and How to Use It

Buffer Marketing

Meta offers several tools to help implement marketing strategies and manage your online presence effectively. But if you’ve never interacted with them before, it can be an overwhelming experience.  So whether you’re a beginner creator or small business owner, this guide will walk you through the key setup tasks and common activities for Meta Business Suite.

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20 Free & Paid Small Business Tools for Any Budget

Hubspot Marketing

Free and paid tools for small businesses save time, streamline operations, and, importantly, save money. From my experience running a small business, I know it doesn’t always feel productive to invest time and money into a new tool, but the advantages far outweigh the disadvantages. I know how overwhelming it can be to choose the right tools, so I’ve compiled a list of 20 free and paid tools for small businesses.

CRM 100
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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10 Copywriting Formulas to Convert Skimmers to Buyers

Buffer Marketing

There’s a lot of talk about “excellent copywriting” on the internet. And it’s versatile, too: Copywriting techniques can be used for multiple formats — from e-commerce websites, landing pages, sales, pages to product descriptions and content marketing. But what about social media — where holding attention is harder than ever before?

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Google AI Overviews, clicks and traffic impact: Unraveling the mystery

Search Engine Land

Google began adding AI Overviews (AIO) to the U.S. search results on May 14. While vaguely mentioning that links in AIO get higher click-through rates (CTRs), Google has remained evasive when directly asked about this. When discussing this important topic with my clients, we talk about two things: AI Overviews provide a fundamentally different user experience, so thinking about CTR in the traditional way may be misleading or make you overlook potential opportunities.

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Canva introduces Canva Enterprise, Work Kits and adtech apps

Martech

Today, visual creative technology company unveiled Canva Enterprise, a new offering for large enterprises, along with a number of other tools for businesses, including tailored Work Kits, native adtech apps and new AI capabilities. The announcements came at the company’s first international Canva Create event, held in Los Angeles. The tools are part of a dedicated effort to serve teams across large organizations, helping them produce visual assets and simplifying creative work.

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Smart devices, smarter hackers?

SmartBrief - Marketing

How businesses can manage security for AI and the IoT What if your house wanted to kill you? It’s a pretty classic horror movie question, one that video games like System Shock and Portal and movies from “Demon Seed” to “2001: A Space Odyssey” have given a technological edge. When we give machines control of our environment, we make ourselves vulnerable, and what might an inhuman intelligence do with that?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.