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But in such an amazing short period of time, newtechnologies and social media have changed the way we think, work, live, and the way we connect with one another. A recent study showed that only 1% of millennials said they would be willing to engage with a brand if they had a compelling ad. And you know it.
Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. Without strategy, you may end up with a promotional video, for example, that looks a lot more like a promo ad for your business than content. Blog posts on tech news. Newtechnology.
since the survey first began in 2014. The data also reveals some good news for advertisers using audio formats for their campaigns. Seventy-eight percent of survey respondents said they have bought, or are open to buying, products promoted alongside the audio content they listen to. Furthermore, 11.7% on last year.
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