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By the numbers: Diversity and inclusion are good business

Martech

In 2014 it was 76%.) 60% of consumers find the topic of diversity and inclusion to be important – Highest among parents with kids 2-12 (78%), African-Americans (80%), and younger generations (76% of Gen Z and 72% of millennials compared to just 46% of boomers). A big improvement. Forrester ). Audience acquisition and loyalty.

Gen Z 117
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Where Nonprofits Spend Their Time On Social Media in 2022

Hubspot Marketing

Think back to 2014 when the ice bucket challenge went viral. It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. Similar to TikTok, the social media platforms under Meta – notably Instagram and Facebook – also offer non-profit friendly features that facilitate donations and promote awareness.

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47 Social Media Statistics to Bookmark for 2017

Sprout Social

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. 81% of millennials view their Twitter account on a daily basis.

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20+ Fun and Engaging Instagram Story Ideas for 2022

Hubspot Marketing

Promote new posts. In 2014, Buzzfeed has all Millennials in a chokehold with its quizzes. However, when it comes time to promote this giveaway, do so on your Story. Although Instagram has a dedicated tab for shopping, once in a while, you’ll likely want to promote your products in Stories. Promote new posts.

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How Aerie, Sephora, and AllBirds are attracting values-motivated consumers

Econsultancy

Forrester states that, while just one out of ten baby boomers can be classed as values-motivated, this rise to one in four for millennial consumers. The ‘AerieReal’ campaign has consistently promoted self-empowerment in women, with its initial 2014 campaign promoting its own use of un-retouched images.

Gen Z 54
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How to market your coaching business: a guide to increasing clients and sales

AWeber

But new marketers often spend so much time promoting their services that they can’t keep up with the workload. 3 - Social media marketing Social media is a powerful tool coaches can use to promote their businesses. She partnered with @monicaandandy pajamas for a promotion that featured an image of her family wearing their pajamas.

eBook 97
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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Students on the show are also promoting it to their friends, and the schools are promoting it on their websites,” says Oxford. The millennial market is really who banks like ours are looking to connect with.”. Another tactic has been targeting each participating university with mobile and social ads. It’s a key market for us.