Adobe Experience Cloud Blog

MARCH 23, 2018

Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. Another example was Procter & Gamble’s former UK marketing chief Roisin Donnelly joining the board of Just Eat.

Customer 134

Customer Thought Leadership Analytics Finance 134

SocialPilot

MARCH 12, 2024

With this new marketing campaign, only one phrase increased visitors to Budweiser’s website and sealed the marketing campaign’s efficacy. To counter that, Southwest unveiled its new “Transfarency” campaign in 2015 to reiterate its traditional claim of being the greatest bargain in the sky.

Automobile 80

Automobile Marketing Marketers Social Media Marketing 80

Hubspot Marketing

JUNE 2, 2020

The good news is, they aren't that difficult to create. It's all about how you obtain your market research and customer data, and then present that information within your business. anything you've collected through lead generation forms or website analytics) to figure out who might fit into your target personas.

User-Generated 144

User-Generated Customer Acquisition Finance Education 144

Neil Patel

OCTOBER 25, 2020

Difference #1: Market research vs user research. Market research is a core business function. Through market research, you can validate a business opportunity, examine the economic forces at play by investigating key industry trends and the competition, and get an idea of your potential market size.

Market Research 136

Market Research Marketing Marketers Analytics 136