Marketing Insider Group

FEBRUARY 17, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. In 2015, we began seeing an uptick in interactions with online content via mobile devices. Bounce rates dropped and conversions increased on the free whitepaper, which was no coincidence.

Whitepaper 145

Whitepaper Transform eBook Promotion 145

Hubspot Marketing

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. Facebook Lead Ad.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Marketing Insider Group

AUGUST 30, 2021

Since 2015, I’ve studied the most successful customer-centric and empathetic companies and marketers to discover what’s helping them connect with customers. They call our content based on its utility and how they feel about it; terrific ebook, helpful blog post, useful white paper, fantastic article, excellent video, etc.

Whitepaper 141

Whitepaper Marketing Marketers CMO 141

Marketing Insider Group

AUGUST 30, 2021

Since 2015, I’ve studied the most successful customer-centric and empathetic companies and marketers to discover what’s helping them connect with customers. They call our content based on its utility and how they feel about it; terrific ebook, helpful blog post, useful white paper, fantastic article, excellent video, etc.

Whitepaper 95

Whitepaper Marketing Marketers CMO 95

Unbounce

OCTOBER 15, 2024

Develop gated assets : Create valuable downloadable content like eBooks , white papers , templates , and checklists. 6 minute read Marketing agencies The agency guide to selling clients on the value of landing pages August 24, 2015. Ensure these assets are closely related to the topics of your ungated content.

Marketers 98

Marketers Marketing User-Generated CRM 98

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Software companies have become tech teachers with how-to videos and eBooks. Take Demandbase for example. It’s not rented space.

Marketing Strategy 146

Marketing Strategy Content Marketing Whitepaper Marketing 146

Duct Tape Marketing

OCTOBER 9, 2015

The face of Marketing in 2015 has rapidly changed and continues to do so at an extremely fast pace. Visit site –> Give them incentive e.g. ebook, whitepaper, video–>Provide email–>build relationship & educate by sending valuable content –> they sign up. photo credit: death to the stock photo.

Whitepaper 76

Whitepaper Finance eBook User-Generated 76