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However, they did grow up in an age where technology was transforming the way we live, so they aren’t new to it. Generation X adapted to digital technology as adults, and GenerationZ have never known life without the smartphone or super-fast internet, but millennials have a foot in both worlds. billion.
Travel, hospitality, manufacturing and tech product companies, it has been revealed, experienced the largest budget cuts of all, while consumer products and goods came out the strongest, posting an average 8.3% percentage points since 2015, according to Scopen’s Agency Scope UK 2021/22 report published in partnership with WARC.
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