Remove 2015 Remove Marketers Remove Tentpole
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Mallory Russell on Earning AI Mentions and Winning Discovery Beyond SEO

Animalz blog

“What ended up building out was a 40-person organic marketing organization … starting with content as the place to move the needle.” She believes that content should be strategic, measured, and connect every go-to-market effort. Mallory asks marketers to rethink attribution: “Content is not a channel; it fuels many channels.”

SEO 57
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‘Tis the season: Retailers can expect 32% more social messages this holiday season

Sprout Social

Mid-market retail businesses (51-1,000 employees) received an average of 5,229 messages a day in November and December 2017. Although online shopping habits have evolved and led to sales that are diffused throughout the holiday season, there’s no doubt Black Friday and Cyber Monday are still major tentpole events. More than 2.9

Retail 111
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CMO Confessions Ep. 40: Danielle Levitas

On24- CMO Confessions

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice. Hello, Webinerds!

CMO 52