Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. A lot of companies assume that YouTube is strictly a B2C channel. Marketers are increasingly focused on YouTube ads.

Marketing Strategy 110

Marketing Strategy B2C User-Generated Millennials 110

Duct Tape Marketing

APRIL 13, 2017

The Comprehensive Guide to Social Media Ad Marketing written by Guest Post read more at Duct Tape Marketing. As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. Facebook advertising. It is an impactful twitter technique to drive engagements.

User-Generated 61

User-Generated Transform Promotion Advertising 61

Martech

MAY 3, 2022

Platforms like Facebook, Instagram, TikTok, Snapchat, and Pinterest are great for B2C marketing, whereas LinkedIn is good for B2B, and Twitter and YouTube are great for both. For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144