Remove 2016 Remove Customer Acquisition Remove Performance Marketing
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Covid Drives Digital as Marketers Pivot into Stronger and Leaner Roles

The CMO Survey

Marketers believe this strategy has paid off with the contributions of social media to company performance rising for the first time in CMO Survey history—up 24% since February. This is an important finding because social media contributions have remained flat and at average levels since 2016 despite rising investments.

CMO 130
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Pandemic Exacts Toll: Digital Strategies Pay Off and Marketers Expect them to Pay Forward

The CMO Survey

This strategy appears to have worked: For the first time in CMO Survey history, the rated contributions of social media to company performance rose—up 24% since February. This is an important finding because social media contributions have previously remained flat and at average levels since 2016 despite rising investments.

CMO 130
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Unprompted: An AI arms race is raging in Silicon Valley—but what comes next?

Unbounce

So, What’s on my AI mind today is how is AI adoption being fostered by our tech overlords and how does this change our approach to customer acquisition and activation? [00:04:25] So Alex, you oversee an entire performance marketing team. [00:04:46] So this is a pretty aggressive customer acquisition play to me.