‘Tis the season: Retailers can expect 32% more social messages this holiday season
Sprout Social
NOVEMBER 19, 2018
Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. A look back at holiday 2017. Small retail businesses (50 employees or less) received an average of 925 messages a day in November and December 2017. Sprout Social analyzed more than 2.9
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