Shifts in data privacy are forcing a return to marketing fundamentals
Search Engine Land
MARCH 4, 2024
Search marketing is a heavily data-centric world. Hyper-specific targeting and personalized advertising tactics are the norm and pillars on which strategy, budgets and team structures are based. The European Union adopted the General Data Protection Regulation (GDPR) almost six years ago in 2018. Modernization is also essential.
Let's personalize your content