Why Social Media Performance Lags Even As Spending Soars
The CMO Survey
JULY 11, 2019
So what is behind the social media investment and performance disconnect we see in The CMO Survey ? of marketing budgets in August 2018 to 11.4% Marketing leaders predict spending to increase 73% to reach 19.7% of their marketing budgets over the next five years, on average. They rate it at a steady 3.1
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