Martech

MAY 24, 2023

Dig deeper: 6 tactics to create recession-proof email marketing One key signal is that average email open rates are declining, as inboxes filter out promotions and consumers stop bothering to check those folders. The best-performing marketers don’t just use channel-specific metrics though.

Email Marketing 107

Email Marketing Customer loyalty B2C Marketing 107

Hubspot Marketing

MARCH 19, 2024

11 Data-Backed Marketing Recommendations for 2024 1. Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year. And, what are their plans and expectations for 2024 and beyond?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Neil Patel

DECEMBER 13, 2022

And we didn’t want to know how marketers were reacting just in the U.S., we wanted to know on a global scale what businesses of all sizes in all major industries (and for both B2B and B2C) are doing. 26% of B2C companies plan on increasing their spend, 51% plan on maintaining their spend, and only 23% plan on decreasing their spend.

B2C 144

B2C Marketing Marketers Influencer Marketing 144

Martech

JUNE 29, 2022

” Likely, this is also another example of B2B learning from B2C. People looking at high consideration B2C purchases are now accustomed to seeking advice both from friends and from online reviews. Then we can also join the deal value to the intent that started from G2.”

Customer Journey 109

Customer Journey Customer Whitepaper B2C 109

Martech

JANUARY 5, 2022

Comscore had previously launched Comscore Campaign Ratings which offered video campaign performance metrics across TV, OTT, desktop and mobile channels. The lesson B2C and even B2B marketers are learning is that customers are channel agnostic. Why we care.

B2C 106

B2C Customer Journey Customer Product 106

Martech

MAY 12, 2023

You, the consumer We’re all in the market for a variety of items regardless if it’s in a B2B, B2C or D2C context. So, let’s learn from each other, even if we do so indirectly.

Shoppers 127

Shoppers B2C eCommerce Marketing 127

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Our final word: audit your current marketing attribution solution — and if it isn’t accurate and doesn’t work seamlessly with your CRM, change it ASAP. . ( * The 2019 CMO Survey, Deloitte). Make mobile marketing a priority. But mobile selling is now coming into its own, both with B2B and B2C consumers.

Transform 174

Transform CRM Marketing Automation Platform CMO 174

Martech

APRIL 25, 2022

“B2B marketers don’t have the luxury that a lot of B2C marketers do,” said Haeri. ” To find the ideal audiences and make the most of CTV’s potential, marketers should identify an ABM platform or tool that can help them reach their goals. ” Account-based marketing: A snapshot.

Direct Mail 109

Direct Mail Customer Acquisition User-Generated B2C 109

Martech

DECEMBER 22, 2021

Adams is surely right to emphasize the importance of the email marketing channel to today’s marketers. We know that ourselves from the interest our readers show in email marketing stories. With the increased volume of email marketing does come increased risk, of course. But it’s a critical plotline.

Email Marketing 136

Email Marketing B2C Marketing Marketers 136

Martech

SEPTEMBER 28, 2023

When you include the right behavioral science principle in your marketing message, you can significantly increase the likelihood your target will automatically engage and respond. This is true for B2C and for B2B marketers.

Finance 127

Finance Marketing Marketers B2C 127

Martech

FEBRUARY 17, 2022

“That’s something we saw front and center in the B2C world. Back in those years at Forrester, we looked at customer experience largely through a B2C lens. . “ It’s undeniable that businesses increasingly compete on customer experience,” Bruno said.

Customer Journey 98

Customer Journey Customer B2C Price 98

Martech

APRIL 25, 2022

Miriello’s role is focused on growing the digital department which includes e-commerce and will soon include B2C apps and marketplaces.The brand’s inspiration was based on a trip the founder, Paola (Paul) Dini, took to Maine. “The brand has a long history,” said Giusseppe Miriello, Paul&Shark’s Global Digital Director.

Shoppers 101

Shoppers Retail Shipping B2C 101

Litmus

JUNE 23, 2022

When they do disappear, key components of digital marketing will face serious disruption. With analytics and attribution based on third-party cookies, performance marketing could become less effective. Marketers dependent on third-party cookies to collect behavioral and browsing data could struggle to personalize outreach.

B2C 64

B2C Gen Z Millennials Email Marketing 64

Adobe Experience Cloud Blog

MARCH 19, 2018

Stop any marketing tactic that you invest in just because someone asked you to. Fearless marketers have the courage to stop investing in under-performing marketing activities and to start creating content that buyers want. How are you doing? Still with me? We can do this together.

Content Marketing 134

Content Marketing Marketing Marketers Thought Leadership 134

Martech

JULY 6, 2022

“The goal that was stated for us was to diversify our brand, evolve our retail portfolio and build stronger relationships with our consumers,” said Ed Poppe, Build-A-Bear’s vice president, loyalty and performance marketing for Build-A-Bear, in a presentation at The MarTech Conference.

CRM 85

CRM Branding Retail Entertainment 85

Bannerflow

JULY 30, 2020

Return on investment, or ROI, is the buzzword of pretty much any sales, marketing, or business article. Whether you’re a B2B or B2C marketer, there’s no doubt that this is the measure you hang your hat on time after time. It symbolises that perfect harmony between advertising activity and that elusive sale.

Shoppers 98

Shoppers Non-Profit Marketing Marketers 98

Martech

SEPTEMBER 11, 2023

A: The key is relevancy, relevancy throughout performance marketing, email marketing and eventually things like product description pages as well. Dig deeper: What brands and retailers need to know about RMNs Q: And knowing that allows you to do what? You don’t need to show the same thing to everyone.

Customer 111

Customer Retail Real Estate Transform 111

Martech

MARCH 22, 2022

Here’s what you’ll learn: A snapshot of today’s email marketing landscape. 3 drivers of email marketing’s evolution. Why email remains a dominant channel for marketers and consumers. 7 reasons brands should invest time and money in email marketing. Who uses or works with email marketing?

Email Marketing 120

Email Marketing Law B2C Marketing 120

Martech

DECEMBER 27, 2022

“The ability to explore, discover and find the right fit can turn consumers into loyalists very quickly, so brands will be expected to keep AI for customized customer experience in brick-and-mortar to deliver a better discovery process,” said Richard Jones, CRO for performance marketing company Wunderkind.

Transform 98

Transform Retail Shoppers Price 98

Martech

FEBRUARY 24, 2022

CallTrackingMetrics serves bid-market B2B and B2C brands, plus agencies, consultancies and performance marketers (lead resellers) serving industries relying on critical communication channels such as addiction treatment, law, healthcare, home services, multi-location franchises and enterprise-level call centers.

Analytics 98

Analytics Real Estate CRM Communications 98

Martech

JUNE 2, 2022

In a new partnership, Salesforce will make it easier for merchants using Salesforce Commerce Cloud to engage with TikTok users and make their products discoverable on the social platform. Commerce Cloud already has well-established integrations with social platforms such as Facebook and Instagram.

Gen Z 104

Gen Z Millennials Entertainment Digital Marketing 104

Martech

SEPTEMBER 15, 2022

Apple is adding BIMI (brand indicators for message identification) to its next round of iOS 16 and macOS Ventura updates this fall, a move that will benefit consumers and companies. BIMI lets brands display their logos next to authenticated emails. Those logos will only be displayed when both the email and the logo are properly authenticated.

Email Marketing 96

Email Marketing Branding Customer Marketing 96

Marketing Insider Group

JANUARY 11, 2021

Top 2021 Marketing Conferences You Won’t Want to Miss. Here’s our annual list of must-attend digital marketing conferences for B2B and B2C businesses. They’ll detail how to navigate lead gen and performance marketing moving forward. We encourage you to register for as many as you can this year.

Digital Marketing 26

Digital Marketing Transform Logistics Marketing 26

Martech

MARCH 29, 2022

The aim is to support growth and effective strategies in the app marketing ecosystem. Mobile analytics provider data.ai, formerly App Annie, has announced the release of two new app-related solutions, App IQ and IAP (in-app purchase) SKU. A taxonomy for the app world.

Price 97

Price Analytics Digital Marketing Advertising 97

Hootsuite

DECEMBER 10, 2019

Social marketing and performance marketing collide. Social marketing and performance marketing collide. Enter social performance marketing. Here’s the winning formula: B2C: 60% brand-building and 40% sales activations. So, they decided to bring their social marketing strategy in-house.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Martech

MAY 15, 2023

” In B2C email, it’s easy to picture the customers we’re talking to. Would you hand someone a book and say, “Learn more?” ” This is extra important if you are working in B2B, where the “B” in B2B often stands for “boring.” ” But you’re not emailing a company.

Whitepaper 132

Whitepaper Copywriting Promotion B2C 132

Martech

JULY 7, 2023

One note: This formula is more effective for B2C email marketing, especially retail and ecommerce. The higher value, the more you can justify spending to attract higher-quality subscribers. If you don’t know your subscriber value, you could end up wasting your acquisition budget.

Email Marketing 117

Email Marketing Analytics B2C Energy 117

The CMO Survey

JUNE 16, 2020

B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M). Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Optimism about the economy is 50.9 (out

CMO 130

CMO Transform Customer Acquisition B2C 130

Hubspot Marketing

DECEMBER 13, 2023

Pixated Image Source Pixated, a UK-based HubSpot Partner, prides itself on being a performance marketing and web design specialist without all the agency fluff. This reliance on data allows us to experiment more and constantly unlock new growth opportunities," says Jenn Mancusi, CEO and co-founder of Growgetter.io.

Inbound Marketing 76

Inbound Marketing PR Manufacturing Marketing 76

Use Insider

MARCH 1, 2023

This means many B2C businesses are struggling to hit their customer acquisition and revenue targets which, in turn, puts pressure on marketing budgets and marketing departments this year to deliver stronger returns on every investment. We are no longer wasting money on guesswork audiences.

Customer Acquisition 52

Customer Acquisition Food eCommerce Finance 52

Marketing Insider Group

JANUARY 10, 2022

Because B2B marketing has its own set of trends, best practices, and quirks that differ from regular B2C strategies. LeadsCon is focused specifically on performance marketing — the type that converts. Dates / Location: Online April 6-7, 2022 and In-person Fall, 2022. Location: Las Vegas, Nevada.

Non-Profit 120

Non-Profit Marketing Marketers SEO 120

Search Engine Land

NOVEMBER 17, 2022

Meaning: Facebook : Now the go-to B2C community for the mass market, 30-something-and-up generations. The ROI of search is among the best-performing marketing channels in the known world. Instagram : Mobile-first, visually engaging photos or images sharing. LinkedIn : B2B discussions, polls, and knowledge exchange.

Social Media Marketing 123

Social Media Marketing User-Generated Marketing Marketers 123

Martech

APRIL 6, 2022

If you are a part of a B2B or B2C organization , it is important to understand how your audience interacts with the images in your email marketing campaigns. Weighing factors such as how email images are impacting your brand’s deliverability and sender reputation should be the primary objective.

Email Marketing 112

Email Marketing Marketing Marketers B2C 112

Martech

FEBRUARY 9, 2023

“There is a lot of noise during the Super Bowl and brands will fight for attention in the weeks leading up to, and during, the game,” said Matt Conlin, Chief Customer Officer at performance marketing company Fluent. It’s what you do after the game that matters.

Shoppers 93

Shoppers Advertising Advertisers PR 93

Martech

SEPTEMBER 7, 2023

Did you know? In 2022, Black Friday online sales totaled over $9.12 billion , and Cyber Monday sales totaled over $11.3 Black Friday and Cyber Monday are two of the biggest shopping days of the year in the United States.

Shipping 115

Shipping Millennials Email Marketing SEO 115

Welcome Software

MARCH 11, 2022

Without a content marketing goal (and strategies to help you achieve that goal) you’ll essentially be flying blind with your content. You’ll also want to consider the following: Your business – Different types of businesses need different distribution methods.

Management 52

Management Gen Z Whitepaper Content Marketing 52

Unbounce

SEPTEMBER 19, 2023

Banafshe is one of our content creators and a copywriter who has more than seven years of experience in content and brand from B2C to agencies and now the world of SaaS. She is a creative strategist through and through, working on conceptualizing marketing campaigns, white papers, multimedia projects, and so on. I love this one.

Copywriting 93

Copywriting SEO Price User-Generated 93