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Shifts in data privacy are forcing a return to marketing fundamentals

Search Engine Land

The European Union adopted the General Data Protection Regulation (GDPR) almost six years ago in 2018. I’m not saying get rid of all data-driven influences in favor of traditional elements, but we have to find a way to marry the most effective elements of each. Modernization is also essential. Think about the famous Got Milk?

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7 statistics that prove the importance of social media marketing in business

Sprout Social

While traditional marketing and advertising methods are one-way media, where brands rely on their monologue to win over a consumer, social media empowers dialogue and gives consumers unique opportunities to engage. — Courtney Lacy (@clacy__) December 4, 2018. Why it’s important. Why it’s important. Why it’s important.