Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145

Gen Z Millennials Finance Education 145

Search Engine Land

OCTOBER 3, 2023

At a time when many marketers are trying to predict when their lives will return to pre-pandemic normalcy, let’s examine three key trends reshaping YouTube marketing today. However, audiences are still evaluating the content, not the video production techniques. The line between creators and their audiences is blurring, too.

Gen Z 128

Gen Z Millennials Marketing Marketers 128

Hubspot Marketing

JANUARY 31, 2023

But are these changes enough to cause users to jump ship? And if so, what does this mean for your social media marketing? Typically, it means falling behind in several key areas — namely, user growth, engagement, and relevancy. billion users by 2025. billion monthly active users. Is Instagram dying?

Gen Z 134

Gen Z Millennials User-Generated Shipping 134

Rock Content

JANUARY 18, 2021

As you can see, in addition to providing their data, users can check consumer reviews, discover brand information and, of course, schedule their service in a fast and practical way. All of this generates a feeling of greater comfort and security in the individual, which increases the potential for conversion. Video Marketing.

Market Trends 115

Market Trends Content Marketing Gen Z User-Generated 115

Neil Patel

JANUARY 18, 2023

Google continues to be the gold standard that drives priorities for digital marketing. The priorities for 2022 continued to be informative, useful content that answered user search queries. Writing for search engines may have been helpful in the past, but Google has been vocal about prioritizing anything written for its users.

SEO 113

SEO Gen Z User-Generated Advertising 113

Hubspot Marketing

NOVEMBER 5, 2019

With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy.

Shoppers 133

Shoppers Product Gen Z Promotion 133

Hubspot Marketing

FEBRUARY 12, 2019

This potential for monetization has incentivized content creators to craft the most engaging videos possible and host them on the platform, which has enabled YouTube to become the second most trafficked website and the second largest search engine in the world. 51 YouTube Stats Every Video Marketer Should Know in 2019.

Video Marketing 141

Video Marketing Millennials Gen Z User-Generated 141