2020 Branding Tentpole 
Litmus
SEPTEMBER 17, 2020
53% of brands take 2+ weeks to create an email, with design and review taking the most time. Focusing on splashy, interactive, tentpole campaigns is tempting, but more often than not, simple interactivity in key lifecycle campaigns will drive user engagement and business goals at the same time. Why do you need an agile email workflow?
On24- CMO Confessions
MARCH 18, 2021
In today’s episode, Danielle and Cheri Keith, Head of Strategy and Research at ON24, discuss Danielle’s career and life at a startup, what makes a marketer a marketer in today’s world and what the future may hold for large trade shows and tentpole events. The Future of Trade Shows and Large Tentpole Events. Empathy and Pulse Checks.
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