Martech

MARCH 15, 2022

That doesn’t mean brands are shut out, though. Why we care : Traditional TV publishers still charge the most for tentpole live events like the Super Bowl and the Oscars, doing so through linear programming methods. I basketball tournament. Read more: How marketers are leveraging QR codes on TV.

Tentpole 106

Tentpole Advertising Advertisers Digital Marketing 106

Sprout Social

NOVEMBER 19, 2018

billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018. From a mom and pop shop to a global brand, retailers can make the most out of increased visibility this holiday by leveling up their social strategy.

Retail 109

Retail Tentpole Shoppers PR 109

On24- CMO Confessions

MARCH 18, 2021

In today’s episode, Danielle and Cheri Keith, Head of Strategy and Research at ON24, discuss Danielle’s career and life at a startup, what makes a marketer a marketer in today’s world and what the future may hold for large trade shows and tentpole events. The Future of Trade Shows and Large Tentpole Events. Empathy and Pulse Checks.

CMO 52

CMO Tentpole B2C Retail 52

Litmus

SEPTEMBER 17, 2020

53% of brands take 2+ weeks to create an email, with design and review taking the most time. Focusing on splashy, interactive, tentpole campaigns is tempting, but more often than not, simple interactivity in key lifecycle campaigns will drive user engagement and business goals at the same time. Why do you need an agile email workflow?

Tentpole 67

Tentpole eBook Email Marketing Place 67