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Why brands must bridge the knowledge gap in AI adoption

Martech

That is a lot of hope for a technology that many don’t seem to fully understand, as the Savanta survey revealed that nearly half of respondents (47%) are concerned about trusting the success of their brand to AI. However, to achieve these benefits, brands may need to experience more failures in their AI projects. Processing.

Transform 135
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Co-branding: What it is and why your brand should use it

Sprout Social

Co-branding is a marketing strategy for businesses to work together and reach a wider audience with new products. According to one survey, 71% (nearly three-quarters of consumers) enjoy co-branding partnerships and the new product options they bring about. Table of contents: What is co-branding?

Branding 127
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Brand Colors — Everything You Need to Know

Hubspot Marketing

Brand colors shape how people perceive your business. McDonald's has done a fantastic job of using its colors to establish a memorable brand identity that stays with you long after you've finished your burger and fries. So why settle for a forgettable brand image that blends in with the crowd? What are brand colors?

Branding 134
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5 successful crisis communication examples brands can learn from

Sprout Social

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

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Why You Shouldn’t Ignore the Role of Social Media in Brand Building

Hubspot Marketing

90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be. Brand saturation, creator communities, and more have changed the way that people interact with brands on social media. The Role of Social Media in Brand Building.

Branding 140
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5 Ways to Build an Authentic Brand in 2022

Unbounce

In a market where it takes so much work to gain customer trust, what can you do to become a trustworthy brand? According to the Gustavson Brand Trust Index, brand trust fell to an all-time low in 2020. Brand authenticity and brand trust have a major relationship going on. The Importance of Authenticity.

Branding 140
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Influencer-Founded Food and Beverage Brands: Are They Good Business?

Hubspot Marketing

Her coffee brand, launched in 2020, took off among young coffee lovers (and even tempted me, a not-so-young coffee lover). They’re already the winning formula for CPG brand marketing. These brands spend ~$40B per year in ads, a big chunk of which goes to creator partnerships.

Food 126