article thumbnail

Why brands must bridge the knowledge gap in AI adoption

Martech

That is a lot of hope for a technology that many don’t seem to fully understand, as the Savanta survey revealed that nearly half of respondents (47%) are concerned about trusting the success of their brand to AI. However, to achieve these benefits, brands may need to experience more failures in their AI projects. Processing.

Transform 140
article thumbnail

Six simple behavioral science tips to improve any marketing message (and the brands that get it right)

Hubspot Marketing

In a 2020 study by Burnett, Treharne, and Shotton (cited in Shotton’s 2023 book ), the researchers showed participants brand names with missing letters. It turns out that participants remember those brands 14% more than when the full brand name is written (e.g., For example: H_BC, Goo_e, Li_erpool FC, N_dge.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

‘Your Brand is a Solar System’: Gigi Robinson on the Evolution of her Creator Niche

Buffer Marketing

  But while Gigi Robinson’s social media following initially started growing fairly organically, the chronic illness advocate was quick to pinpoint patterns in successful strategies, helping her build a thriving — and still growing — personal brand that earns her more than $150,000 annually. 

Branding 108
article thumbnail

Amid political ad blitz, brands can hack the media landscape by Optimove

Martech

presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies.

article thumbnail

The future is niche: a brand guide to popular niche communities

Sprout Social

Brands can tap the power of these creators highly engaged, niche audiences to increase awareness and loyalty. By listening to and engaging with niche communities, brands can also stay culturally relevant and keep a pulse on their audience. This can boost loyalty over time, turning your audience into brand advocates.

article thumbnail

Segmentation and Personalization: A Unified Path to Better Brand Experience

Litmus

Email volume keeps increasing Overall email volume in 2024 was up 13% compared to 2020 and is expected to grow another 13% by 2026. How brands are winning with segmentation and personalization today Who doesn’t love a little email inspiration ? Here’s how brands and consultants combine email personalization and segmentation.

article thumbnail

How Much Does a Super Bowl Ad Cost [& Does It Get ROI]? A Data-Backed Deep Dive

Hubspot Marketing

Lets take a look at what goes into the most expensive TV ads in the world, how much theyve cost throughout the history of the big game, and what brands are really getting out of them. were talking brands like Geico, Burger King, and T-Mobile spent an average of nearly $7.5 Amazons 90-second Before Alexa ad from 2020 cost $16.8