SmartBrief - Marketing

JANUARY 28, 2024

Super Bowl advertisers are shortchanging their brands by relying so heavily on celebrities, according to new research from System1 Group. Ads with brand characters and branded situations (e.g., System1 scores ads for brand impact on a scale of 0 to 5.9 For example, brand characters averaged a 1.38

Branding 65

Branding Advertising Advertisers Product 65

Bannerflow

SEPTEMBER 7, 2020

However, not all iGaming brands are alike and many are failing to realise a greater return on vestment from their display campaigns. In a company first, Bannerflow is exploring European iGaming display advertising trends, analysing display data for 2018, 2019, and the eventful first half of 2020.

Advertising 88

Advertising Advertisers Branding Industry Insights 88

Litmus

APRIL 5, 2021

In our 2020 Email Client Market Share infographic, we take a look at mobile, webmail, and desktop email opens over the course of the year. To get a full, in-depth picture of where, how, and when people engage with email, download our 2020 State of Email Engagement report. Transcript: 2020 email client market share. Q1 2020: 45%.

Analytics 78

Analytics Marketing Marketers Branding 78

Sprout Social

FEBRUARY 11, 2021

In 2020, as many brands struggled to move their business online, find new ways to connect with their customers or discover their voice to take a stand, our agency partners led their clients to success, demonstrating grit and determination. Our very deserving 2020 Cultivate Award winner is Communicators Group. SproutPartner MVP.

Thought Leadership 105

Thought Leadership eCommerce Communications Management 105

Unbounce

MARCH 2, 2020

To get the best possible conversion rate in 2020, you need to explain the complexities of your software without boring the pants off your prospects. You need to use authentic visuals that show visitors they can really trust your brand. And SaaS marketers are getting better at all of the above in 2020. OK, you got me.

Copywriting 145

Copywriting eBook eCommerce Customer Journey 145

Pam Didner

JANUARY 5, 2020

Feb 24-26, 2020 | Scottsdale, AZ | Website. Mar 12-13, 2020 | Portland, OR | Website. March 23–26, 2020 | Chicago, IL | Website. Unleash 2020. April 7-9, 2020 | San Diego, CA | Website. April 7-9, 2020 | San Diego, CA | Website. Mar 29 to April 2, 2020 | Las Vegas, NV | Website. B2B Online.

Transform 105

Transform Marketing Marketers Digital Marketing 105

Content Marketing Institute

OCTOBER 15, 2020

The top winners of the 2020 Content Marketing Awards were announced this week. Discover the Agency of the Year, Best Branded Content Campaigns, and Content Marketers of the Year. Continue reading → The post 2020 Content Marketing Awards Winners Aspire and Deliver Big Results appeared first on Content Marketing Institute.

Content Marketing 123

Content Marketing Marketing Marketers Branding 123

Litmus

SEPTEMBER 17, 2020

— Anne Tomlin (@pompeii79) September 17, 2020. Kevin spoke with Cynthia about the importance of prioritizing inclusiveness in every aspect of your marketing strategy and the responsibility of brands to showcase diverse voices, and finding those viewpoints that support your company’s mission and values.

Law 100

Law Price New Technology Marketing Strategy 100

Adobe Experience Cloud Blog

JANUARY 15, 2020

It’s safe to assume that most of them are online and using the internet on a daily basis, so increasing digital marketing efforts in 2020 will definitely help. . After that, do a Google search for their brand name and see if they are mentioned on other sites or if they are linking to them. Graphic source: Keap report.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Hootsuite

OCTOBER 27, 2020

The new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite and We Are Social – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives. Digital 2020 October Global Statshot Report (October 2020) v01 from DataReportal. billion people.

eCommerce 145

eCommerce Gen Z Shoppers Communications 145

Hubspot Marketing

DECEMBER 12, 2023

Her coffee brand, launched in 2020, took off among young coffee lovers (and even tempted me, a not-so-young coffee lover). They’re already the winning formula for CPG brand marketing. These brands spend ~$40B per year in ads, a big chunk of which goes to creator partnerships.

Food 99

Food Branding Energy Manufacturing 99

Marketing Insider Group

AUGUST 5, 2020

For example, nobody could have predicted how 2020 would change the face of marketing. So let’s check out these 5 trends for the future of marketing in 2020. It’s 2020 and Millennials have already peaked as a percentage of the adult population, making up just over 40% of the global population.

Millennials 134

Millennials Gen Z Retail Marketing 134

Sprout Social

FEBRUARY 5, 2020

Here, we’re going to try to make sense of Facebook reach and how it can help grow your brand. You’ll need to take your overarching brand strategy into account to determine whether you should be focusing on increasing your post or page reach. If brand awareness is your goal, increasing your page reach is usually the better target.

Promotion 145

Promotion Branding Place Marketing Strategy 145

illumin

DECEMBER 1, 2020

2020 has changed shopping forever. This year, the most successful brands have embraced digital channels and offer free shipping or “click-and-collect” options to intrigue their consumers. The post Most Viewed Video Ads: Black Friday 2020 appeared first on AcuityAds Inc.

Shipping 93

Shipping Retail Branding Advertising 93

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

In the spirit of a new year and a brand-new decade, we looked at some of the biggest obstacles we, as marketers, have been facing up until now , and created some objectives and resolutions for the years to come. What are your concerns, goals, and marketing resolutions for 2020? Share Your 2020 Resolutions!

Transform 174

Transform CRM Marketing Automation Platform CMO 174

Hubspot Marketing

SEPTEMBER 27, 2023

Celebrity brand partnerships are evolving beyond endorsements and #sponcon. A growing number of brands are finding new ways to work with celebrities and public figures including having them come on board as advisors or employees and exchanging equity as payment for collaborations. Graine has also invested in the brand.

Branding 97

Branding Entertainment Advertising Advertisers 97

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 121

Branding Fashion Gen Z B2C 121

Hubspot Marketing

NOVEMBER 11, 2023

And, brands are taking notice. Playful Brand Expansions Over the past two years, brands have tweaked their offerings, brand expansions, and campaigns to encourage optimism and childlike abandon. They aren’t the only activewear brand jumping on the playfulness and community trends. 3 Joyconomy Trends to Watch 1.

Branding 87

Branding Product Marketing Marketers 87

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. A decade later, the site has grown into a social media powerhouse with the world’s top brands leveraging the account to create engagement, build an audience, and increase sales.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

CMO Network

NOVEMBER 2, 2023

In 2020, the company’s CEO asked Edward Lehman to return to California Closets as chief brand officer. He accepted the challenge and revitalized the brand for growth.

Branding 74

Branding CMO 74

Hootsuite

APRIL 22, 2020

The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI by Carlos Gil. If you want to engage your audience, not just sell to them, this book (shortlisted for the 2020 Business Book Awards) is a good place to start. This book covers: How to bring a human touch to the brand-customer relationship.

Management 145

Management Social Media Marketing Entertainment Communications 145

Content Marketing Institute

JANUARY 1, 2020

In the new year, how can your business and personal brands get the most out of social media? Here are seven helpful takeaways culled from CMI’s 2019 posts to give you a head start on 2020 social media marketing.

Social Media Marketing 120

Social Media Marketing Content Marketing Branding Marketing 120

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way. Ben & Jerry’s.

Branding 110

Branding Transform Fashion Health 110

Search Engine Journal

NOVEMBER 25, 2020

Watch some brands' holiday video ads and gain valuable SEO insights from them here. The post 20 of the Most Emotionally Engaging Christmas Ads of 2020 (So Far) via @gregjarboe appeared first on Search Engine Journal. YouTube is a valuable marketing tool during the holidays.

SEO 134

SEO Branding Marketing Marketers 134

Marketing Insider Group

DECEMBER 9, 2019

A fully integrated content strategy is vital to helping brands achieve their goals. It’s been proven that your audience is more likely to read a post from a friend or brand advocate than they are from the brand itself, so this process organically builds trust. What Are Your 2020 Content Strategy Plans?

Marketing Strategy 117

Marketing Strategy Content Marketing Marketing Marketers 117

Marketing Insider Group

NOVEMBER 12, 2019

By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Sustainability and corporate responsibility will be key for events run in 2020 and the foreseeable future. Brands must focus on highly personalized events and forging a personal connection with attendees.

Millennials 101

Millennials Event Marketing Food Health 101

Rock Content

SEPTEMBER 22, 2020

They can be used by brands to bring a little bit more flavor to their websites, applying the same or similar fonts to the ones present in the brand book to give a consistent look and feel to all company materials. 5 best typography WordPress plugins for 2020. Search web fonts that correspond to the ones used in your branding.

Price 110

Price Branding Customer Management 110

Bannerflow

FEBRUARY 19, 2020

In 2020 they are changing the way brands operate and causing marketing teams to evolve. All the stats feature in this article are taken from Bannerflow and Digiday’s State of In-housing 2020 report. The top five skill sets brands have already brought in-house. The top five skill sets brands are planning to bring in-house.

Market Trends 98

Market Trends Marketing Marketers Digital Marketing 98

Hubspot Marketing

JANUARY 27, 2020

As a marketer, I'm curious to see how brands could leverage smart technology. Meanwhile, experts have also thought that augmented reality , a partially immersive but still interactive experience, will thrive in the world of branding and marketing. A quarter of VR users believe it has a strong potential for brands and marketers.

Millennials 138

Millennials Shipping Entertainment eCommerce 138

Hootsuite

DECEMBER 17, 2019

Competition is fierce out there for brands and creators. This stat—straight from YouTube itself—implies that brands should spend more time getting to know their audience and what they care about, and spend less money trying to dazzle them with lowest-common-denominator tactics (like celebrity guest stars). YouTube usage statistics.

Advertising 145

Advertising Advertisers Marketing Marketers 145

Litmus

DECEMBER 18, 2020

If there’s one thing 2020 didn’t completely destroy, it’s online events. While we hosted more webinars than ever (including all of our Litmus Live events) in 2020, a few stood out as attendee favorites. Keep Customers and Build Brand Love with Email. Which makes this webinar about building brand love as relevant as ever.

Email Marketing 64

Email Marketing Branding Product Management 64

Search Engine Land

NOVEMBER 1, 2022

The Media Rating Council (MRC), has just given Facebook’s parent company Meta accreditation for their brand-safety efforts on Facebook In-Stream Video and Instant Articles in desktop, mobile web and mobile in-app. Testing further brand suitability. This is more than I can say for some other brands in the news this week.

Branding 123

Branding Advertising Advertisers Marketing 123

Neil Patel

SEPTEMBER 1, 2020

In short, SEO-optimized content marketing is one of the prime reasons customers, from startups to enterprise brands, trust Neil Patel Digital to deliver top-notch search engine optimization strategies: If you’re just starting with search engine optimization or seek better results, it’s best to start with content marketing.

SEO 137

SEO eCommerce Thought Leadership User-Generated 137

Bannerflow

DECEMBER 16, 2019

That’s why, within this blog, we are shining a light on the top programmatic trends to adopt in your digital advertising for 2020. Zenith also predicts that advertisers will spend $98 billion on programmatic advertising in 2020 alone, which will make up 68% of their total annual digital media advertising spend. Relevance is key.

Advertising 65

Advertising Advertisers Whitepaper Digital Marketing 65

Neil Patel

SEPTEMBER 18, 2020

Including: Advertising & Media Digital Advocacy Brand Strategy Reputation Management Public Relations Data & Analytics. DeSantis Breindel – Best for Branding Strategy. DeSantis Breindel is a New York City based digital strategy company that specializes in end-to-end branding strategy. Projects start at $50,000.

Energy 139

Energy Food Market Research Analytics 139

Neil Patel

SEPTEMBER 22, 2020

So if you’re serious about getting your brand out there while converting all of your new followers, Conversion Fanatics is the choice for you. #8 After looking at this detailed list of the best CRO companies of 2020, you’re probably wondering how to choose the best one of them all. 8 Linear Design — Best For PPC + CRO.

Price 144

Price Communications Social Media Marketing SEO 144

Hubspot Marketing

JUNE 22, 2020

Fast forward to 2020, and websites do a whole lot more than attract visitors. Website Performance Data (2015 vs 2020). 2020: new data from over 250k unique websites graded. The average website grade in 2020 is a D+ (67 out of 100). Websites should load faster in 2020 than they did in 2015. over five years.

SEO 95

SEO Shoppers User-Generated Retail 95