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20 Technical Skills Every Marketer Needs

Hubspot Marketing

To understand which skills are most important for the future, LinkedIn performed a study to find the most in-demand skills —several of which apply to marketers. Technical skills like analytical reasoning, affiliate marketing, and business analysis are essential to succeeding as a marketer. Image Source.

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Complete Guide to Instagram eCommerce in 2022

Hootsuite

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Instagram had over 2 billion monthly users in 2021, so it’s an easy way to reach a large audience. Set up an affiliate marketing program with your chosen influencers. They simply have to add affiliate tags to their Instagram content.

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The Who, What, Why, & How of Digital Marketing

Hubspot Marketing

billion global internet users as of 2021, a 400 million jump from 2020. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet.