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Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google

Search Engine Land

David Shapiro, CMO of Unabated, notes: “Search hasn’t been solely about Google for a few years now. Spring 2021 is a safe bet. App stores AppTweak’s CMO, Alexandra De Clerck, explains: “App stores generate a significant amount of intent-driven traffic. They’ve become more like search engines themselves.

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