Litmus

NOVEMBER 2, 2021

We went into 2021 hoping the worst was behind us, but if there’s one thing we should all know by now, it’s this: Change is constant. Our 2021 State of Email report revealed five key trends happening in this chaotic email world: Email marketing has become essential to business success. Source: 2021 State of Email.

CMO 110

CMO Email Marketing Communications Branding 110

Rock Content

DECEMBER 15, 2020

Is your marketing department ready for 2021? For the CMO, this is indispensable for resource management. How can you efficiently create your marketing budget for 2021? How can you efficiently create your marketing budget for 2021? Start planning your 2021 strategy! How to plan your budget allocation? Access it now!

CMO 134

CMO Marketing Marketers Inbound Marketing 134

Chief Martec

DECEMBER 27, 2021

Congratulations on making it to the end of 2021. But here for the holidays, I thought I’d take a leisurely look back at the topics and trends that shaped 2021 in martech. I know, I didn’t publish a 2021 version of the marketing technology landscape. 2021 also saw a huge acceleration of the no-code paradigm.

CMO 136

CMO B2C User-Generated Customer 136

Litmus

OCTOBER 27, 2021

Litmus Live 2021—THE (virtual) conference for email marketers—is finally here! Let’s take a look back at the first day of Litmus Live 2021, as told by email geeks in tweets. hankhoffmeier) October 26, 2021. — Litmus (@litmusapp) October 26, 2021. — Litmus (@litmusapp) October 26, 2021. Couldn’t make it?

Transform 92

Transform Email Marketing CMO Education 92

Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. 5 essential CMO pivots.

CMO 97

CMO Transform B2C Marketing 97

Litmus

OCTOBER 28, 2021

And just like that, Litmus Live 2021 is officially over! Missed out on Litmus Live 2021? Founder, Women Inspiring Women Conference) kicked off day 2 of Litmus Live 2021 for us. — Nadja Cada (@NadjaCada) October 27, 2021. — Litmus (@litmusapp) October 27, 2021. LitmusLive2021 pic.twitter.com/Vj6H59hse0.

Email Marketing 86

Email Marketing Copywriting CMO Communications 86

Martech

NOVEMBER 10, 2021

Zeta Live 2021 will convene the industry’s most forward-thinking marketers and business leaders for insightful discussions on the future of marketing. Join Zeta Live November 16-17th, 2021 appeared first on MarTech. All are welcome to join Zeta Live, including investors and industry analysts.

CMO 93

CMO Marketing Marketers Management 93

Litmus

JUNE 1, 2021

The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. An agile marketing strategy will continue to be important as we dive into 2021.

Marketing Mix 61

Marketing Mix Direct Mail CMO Marketing Automation Platform 61

The CMO Survey

MARCH 18, 2021

While the profession took its knocks with job losses in 2020, the forecast is looking brighter moving into 2021. The 26 th edition of The CMO Survey , which surveyed 356 marketing leaders, offers an overview of gains and losses and provides timely predictions for the year ahead. Companies reported that 8.2% Of these losses, 28.1%

CMO 130

CMO B2C Marketing Marketers 130

Marketing Insider Group

NOVEMBER 16, 2021

Jeff is now the CMO of Duck Creek Technologies and was a very charismatic and vocal proponent of ITSMA’s work and events – the perfect executive sponsor. The 2021 Marketing Vision event, the 27th annual event, was a repeat of this virtual format with a mix of external, ITSMA, and Momentum speakers.

Transform 91

Transform Thought Leadership Marketing Marketers 91

The CMO Survey

SEPTEMBER 14, 2021

In the wake of this spending, the 27th Edition of The CMO Survey finds that digital marketing is the No. in February 2021 and up dramatically from 50.9 profit gains in February 2021. The post Digital Marketing Spending Soars as Marketers’ Roles Reach Higher Echelons appeared first on The CMO Survey. in the next year.

Digital Marketing 130

Digital Marketing Transform CMO Marketing 130

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. Similarly, low price has risen through ranks and is now the second-most highly ranked customer priority, up from number-five in September 2021. percent pre-pandemic.

CMO 130

CMO Finance Marketing Marketers 130

On24- CMO Confessions

JANUARY 14, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with today’s marketing and sales leaders. Today’s CMO Confessions features Evy Lyons, CMO at Traackr. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below. Ecology Major to CMO.

CMO 52

CMO B2C Influencer Marketing Communications 52

Martech

MAY 24, 2022

In 2021, marketing budgets claimed 6.4% This year, it’s up to 9.5%, according to the Gartner 2022 CMO Spend and Strategy Survey. The lower percentage in 2021 marks a tentativeness in the timing of the recovery and, in many industries, pent up demand that might not have required big spending. in 2021 and has come back up to 8.4%

CMO 116

CMO Marketing Marketers Digital Marketing 116

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice. Hello, Webinerds!

CMO 52

CMO Tentpole B2C Retail 52

On24- CMO Confessions

DECEMBER 10, 2020

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Aaron Cullers, Head of Marketing at Madison Logic. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Marketing Automation Platform Thought Leadership 52

The CMO Survey

FEBRUARY 24, 2021

The 26 th Edition of The CMO Survey captures the digital, social and political upheaval the field has experienced and offers insights to guide marketers. Marketers focused their attention on building brand value that connects with customers and retaining customers throughout the pandemic and into 2021. companies, 94.5%

Transform 130

Transform CMO B2C Digital Marketing 130

Martech

JULY 30, 2021

This is according to Acquia CMO Lynne Capozzi, some of whose thoughts are below. Think of your website as a 24/7/365 lead generation engine,” said Lynne Capozzi, CMO of digital experience powerhouse Acquia. “It CDPs soar in 2021. As author Nassim Nicholas Taleb would have it , there’s “skin in the game.”. Read more here.

CMO 112

CMO Education CRM Traditional Marketing 112

Martech

APRIL 18, 2024

This year, our aim was to place a strong emphasis on actionable insights at the core of our discussions,” said Benoit Skinazi, CMO at Sharethrough, the programmatic adtech company hosting the event. “We In 2021 they implemented an ESG bonus for executives. Mastercard took steps to align internal ESG goals with employee performance.

Advertising 105

Advertising Advertisers Finance Marketing 105

Digital Marketer

MARCH 6, 2023

AI will not fundamentally change your role as a Fractional CMO, despite what the masterminds and gurus are selling. We saw all-time highs for bitcoin and ethereum prices in November 2021. So what’s a Fractional CMO to do about it? Fractional CMOs Solve Bigger Problems. Are You Scared of AI? Take, for example, crypto.

CMO 79

CMO Copywriting Price Advertising 79

On24- CMO Confessions

AUGUST 27, 2020

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Matt Heinz, President and Founder of Heinz Marketing. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO Marketing Marketers Whitepaper 52

Martech

AUGUST 14, 2023

Specialists face several challenges when collaborating, according to a 2021 study by Woo, Pierce and Treem. Taylor Bryant, CMO at agency Mythic, concurs that these factors have “accelerated” the movement, not initiated it. Seasoned fractional CMO Kristin Gallucci offers a unique perspective on this trend.

CMO 96

CMO Marketing Marketers Marketing Mix 96

Adams & Knight Marketing

OCTOBER 31, 2021

November 1, 2021) — Adams & Knight , one of the region’s leading integrated marketing agencies, won the top three honors and 40 additional awards, the most of any company, at the 66 th annual Advertising Club of Connecticut Awards. AVON, Conn., ” About Adams & Knight.

Advertising 130

Advertising Advertisers Copywriting PR 130

Martech

JULY 22, 2021

In anticipation of vaccine rollouts and public spaces opening back up, out-of-home was expected to be a leading channel for advertisers in 2021. And in the first four months of 2021, Place Exchange had already matched the sales of the previous year, he added. Former Salesforce CMO Buscemi joins Clari Board.

CMO 111

CMO Customer Journey Non-Profit Advertising 111

Martech

SEPTEMBER 3, 2021

Marketing budgets slashed in 2021: Gartner. In its report, “The State of Marketing Budgets 2021,” analyst firm Gartner finds marketing budgets as a percentage of revenue falling to “their lowest level in recent history.” Read more here. Budgets were almost cut in half, falling from 11% in 2020 to 6.4%

Real Estate 104

Real Estate CMO Analytics New Technology 104

Econsultancy

JUNE 1, 2022

trillion by 2025 (Accenture research, 2021). between December 2021 and April 2022. Walmart has been one of the most bullish companies out there when it comes to social commerce, having launched multiple shoppable livestream events across five platforms in 2021, as well as its own live-streaming capabilities on Walmart.com.

Branding 120

Branding User-Generated Transform Retail 120

Martech

AUGUST 18, 2021

This was just one lesson from the last year and a half, but in 2020-2021, we learned and relearned it constantly. Although there’s a turnover in senior marketing roles anywhere, it still seemed strange to see him depart for a CMO role at small business sales app vendor Privy. Tricia Gellman continues as CMO. Why we care.

Transform 128

Transform CMO Marketing Marketers 128

Hubspot Marketing

SEPTEMBER 26, 2022

March 24, 2021. February 4, 2021. HubSpot CMO Kipp Bodnar way to differentiate yourself from the competition. Media (text, video, and audio) & developing an ongoing relationship through a community. It will be a hard moat to disrupt. Kieran Flanagan ?? searchbrat). The ad space is oversaturated. That matters! searchbrat).

Customer Acquisition 111

Customer Acquisition CMO User-Generated Education 111

Set Up

SEPTEMBER 12, 2023

The following 5 lessons were key takeaways in 2021: Learn from your team, consumers, competitors, and other industries. Watch the conversation from 2021 on the right. The following panelists included: Melissa M. Celebrate the wins to motivate the team. Invest in your people. Connect with the community. Creativity is currency.

Real Estate 59

Real Estate Entertainment User-Generated CMO 59

Martech

AUGUST 24, 2023

Lyft averaged $87 per transaction in July 2023, up 3% YoY and 12% since July 2021. We’re excited to expand our existing partnership with Lyft as a launch partner in this new channel,” said Zoe Oz, CMO at Bilt Rewards. The company has 26% of ridesharing’s U.S. market share, to Uber’s 74%, according to Bloomberg Second Measure.

Real Estate 92

Real Estate Retail eCommerce Advertising 92

Sprout Social

SEPTEMBER 8, 2020

Hi [insert team member name here], I just signed up for Sprout Summit: The Social Marketer’s Map for 2021 on September 30 and would love for you to join me. This half-day, virtual event features an impressive line-up of industry pros ready to share actionable tips and strategies for navigating 2021’s unknowns.

Transform 128

Transform CMO Education Global Marketing 128

Hootsuite

AUGUST 25, 2021

Nathan Allebach (@nathanallebach) July 26, 2021. In July 2021, the Wall Street Journal published a piece on the maturation of the social media management profession that made waves in marketing circles. Jon-Stephen Stansel (@jsstansel) July 27, 2021. to 23.2% , according to The CMO Survey. Just a thought. —

Management 126

Management Social Media Marketing Education Communications 126

Martech

OCTOBER 5, 2022

“The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. Twitter wall at Opticon.

Transform 105

Transform Marketing Marketers CMO 105

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Source: Hootsuite 2021 Social Trends Survey.

CMO 142

CMO Customer Acquisition CRM Social Media Marketing 142

Martech

FEBRUARY 23, 2022

Since highs in September 2021, the company’s stock valuation has been cut nearly in half. We are building a decentralized ad architecture that can best leverage the protocols used by dominating platforms,” said AdRunner’s CMO Chris Rios. A full 35% percent have never heard of it. Why we care. Tied loosely together with NFTs.

Real Estate 139

Real Estate Retail CMO Marketing 139

Litmus

DECEMBER 22, 2020

Which is probably why folks tuned in to hear how Fabio Carneiro uses design systems to plan for change at Booking.com and our own CMO, Melissa Sargeant, talk to other CMOs about leading teams through unexpected challenges. October: Planning for 2021. Getting ready to jump ship to a new ESP in 2021? Technology and tactics.

Shipping 65

Shipping CMO B2C eBook 65

Econsultancy

FEBRUARY 18, 2022

More recent Forrester research from 2021 suggests that just 18% of US consumers are truly values-motivated; those who “not only lay claim to being values-driven but act upon these claims.” Since, it has continuously fostered organic engagement, with Aerie asking its own online community to submit their personal stories in 2021.

Gen Z 54

Gen Z Millennials Shoppers Retail 54