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Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google

Search Engine Land

Spring 2021 is a safe bet. This could happen organically, such as via the “TikTok Effect” (which has inspired the phrase “TikTok made me buy it”) or via pointed influencer partnerships. Influencer marketing can also be a game-changer for your SEO strategy. If you’re thinking Spring/Summer 2023, that’s correct.

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