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Search Engine Rewind: What We Learned In 2022 and Where SEO Is Going in 2023

Neil Patel

Here’s a rapid-fire look at some of the paid search trends that my team and I are keeping an eye on in 2023: User Privacy Is Changing How We Approach Audience Insights. Google recently announced that Similar Audiences will be sunsetting by May 2023 as user privacy continues to become a focal point of online advertising.

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