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Search Engine Rewind: What We Learned In 2022 and Where SEO Is Going in 2023

Neil Patel

Have you taken steps to transition to Google Analytics 4 (GA4)? Google recently reiterated that it is officially sunsetting Universal Analytics for most users on July 1, 2023. We’ve been talking about organic trends mostly until this point, but it’s important to recognize upcoming trends in paid search as well.

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