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Search Engine Rewind: What We Learned In 2022 and Where SEO Is Going in 2023

Neil Patel

While some of the following trends had a greater impact than others, marketers who could adjust quickly and pivot to include new technologies had a leg up on their competitors who did not. In fact, among Gen Z, TikTok ranks number 1 on the list of media usage in an internet minute. What 2022 trends worked for you?

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