Martech
JANUARY 29, 2024
For instance, marketers may have an idea of who they “think” Gen Z is based on stereotypes or even based on their own collected data. However, like all other generations, Gen Z isn’t a monolith, it is made up of complex humans with varying beliefs and perspectives that don’t always translate to behaviors.
Martech
MARCH 4, 2024
As a leader, you must be agile enough to pivot as you learn new information about the marketplace, your customers and disruptive new technology. Many people desire to grow and learn, so find out what skills team members want and give them opportunities to attend training courses or practice these new skills.
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Calvyn Lee Blog
JANUARY 28, 2023
Well, with the onset of new technologies, Instagram’s Reels-first strategy, the Metaverse, a cookie-less world, and many more changes and updates, one of the keywords for this year is “adapt”. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.
Martech
AUGUST 16, 2022
As the IAB rolls out new ad standards for gaming , marketers at brands and agencies are preparing for the future of in-game ads. That’s because more consumers than ever identify as gamers (up to three billion globally), and with new technology and gaming experiences, they’re more reachable by brands. Get MarTech! In your inbox.
Sprout Social
AUGUST 29, 2023
But this method of selling can also appeal to younger generations, and the way they like to shop. In a recent report, 71% of of Gen Z respondents want to use chatbots to search for products. But this new technology is not without its bumps. Conversational AI tools are no different.
Neil Patel
MARCH 22, 2021
There’s no need to buy fancy cameras or invest in new technology. For instance, some demographics, like Gen Z , are more responsive to social media marketing. Or, you can “test out” a new promotional idea on a few select followers before rolling it out more widely. Ways Brands Can Use Instagram Live Rooms.
Businesses Grow
NOVEMBER 27, 2023
He enjoys seeing the new technology I’m using, so during this visit, I recorded him telling a story about playing basketball as a kid and transcribed it in real-time through Otter.ai. The new B2B content marketing There are certainly distinct challenges to B2B marketing, where I have spent most of my career.
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