Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 110

Gen Z Direct Mail User-Generated Millennials 110

Hubspot Marketing

FEBRUARY 23, 2024

25% of marketers planned to use interviews for the first time in 2023. LinkedIn posts, social media ads, direct mail, you name it. Best for: Marketers looking to stay competitive by emphasizing a seamless, engaging sales approach and understanding the human element in customer interactions.

Direct Mail 102

Direct Mail Marketing Marketers Transform 102

Marketing Insider Group

FEBRUARY 27, 2024

Determine a realistic budget based on your goals and the channels you plan to leverage. According to the 2024 B2B Marketing Mix Report , nearly half (48%) of all surveyed businesses intend to increase their budget in 2024 compared to 2023. USC Dornsife College of Letters, Arts and Science, November 17, 2023.

Whitepaper 98

Whitepaper Key Performance Indicator Direct Mail eBook 98

Sprout Social

DECEMBER 19, 2023

Common roadblocks to delivering high quality customer service Though 88% of business leaders agree social media is a critical tool in providing customer care and service, there are still knowledge gaps that prevent teams from accessing the tools and resources they need, and gaining stakeholder buy-in.

Customer 102

Customer Direct Mail CRM Education 102