Marketers Spend on New Technologies While Battling Usage and Impact Challenges
The CMO Survey
APRIL 24, 2024
Companies operating in service markets are growing at nearly twice the rate (at 16.7%) compared to product markets at 9.4%. Focusing on their own companies, average revenues are growing faster than markets at 16.4% with B2B companies growing faster (at 19.1%) than B2C companies (at 11.5%).
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