2024 Gen Z Traditional Marketing Video Marketing 
Spiralytics
APRIL 23, 2023
This is where digital marketing comes into play. Like traditional marketing, digital marketing constantly evolves and creates new opportunities for businesses to grow and improve. For this reason, more brands will likely invest in influencer marketing or strengthen their existing partnerships. However, with 5.16
Marketing Insider Group
FEBRUARY 5, 2024
(Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. million by the end of 2024. Wyzowl) In 2023, online videos accounted for 82.5%
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