2025 Customer Journey Market Segmentation 
Litmus
JUNE 17, 2025
The power of combining segmentation and personalization in email marketing Segmentation and email personalization are useful on their own, but you get the best results when you use them together. Segmentation without personalization is too broad. Yes, using email segmentation is better than not.
Customers.ai
OCTOBER 15, 2024
While it can still pertain to the number of website visitors, it now typically relates to the customer journey – who is on your site, what did they do while they were there, what were they interested in, etc. As we head toward 2025, we want to look at what visitor tracking is and what marketers need to know to be successful.
Customers.ai
OCTOBER 15, 2024
While it can still pertain to the number of website visitors, it now typically relates to the customer journey – who is on your site, what did they do while they were there, what were they interested in, etc. As we head toward 2025, we want to look at what visitor tracking is and what marketers need to know to be successful.
Expert insights. Personalized for you.
52 
Let's personalize your content