Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships
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JANUARY 21, 2025
PR took quite a dip this year, decreasing from 50% to 27% of Clients saying they need PR assistance. We also see an increased need for shopper marketing rising from 5% to 15%. This period saw a surge in PR needs as brands navigated these complexities, aiming to align with consumer values while mitigating risks.
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