2026, Analytics, Customer Journey and Gen Z

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. Mailchimp) Google Analytics allows cross-platform data analysis and can reduce reporting time by 50%.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

DECEMBER 13, 2021

By 2026, GroupM estimates the global advertising market to hit the $1 trillion mark – a huge increase from the $641 billion reported in 2020. Customer Journey Mapping Best Practice Guide. Q2 2021: Three-quarters of Gen Z shoppers believe it is still important for brands to have physical stores.

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Marketing Pro Pulse

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Stats roundup: the impact of Covid-19 on marketing & advertising

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