2026 B2C Market Research 
Hubspot Marketing
JUNE 17, 2025
B2C businesses are no doubt feeling the pinch. Benjamin Samaey , AI-driven performance marketeer at Benjamin Samaey Marketing , has seen effort as a framing device work well with his clients. One pattern I consistently observe with cost-conscious buyers in both B2B and B2C contexts is anchoring to effort, not price.
Marketing Insider Group
FEBRUARY 5, 2024
HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. UChicago) 57% of marketers likely draw incorrect conclusions by misinterpreting data.
Rock Content
JUNE 3, 2024
Example: A software company sells a project management tool to a marketing agency. B2C (business to consumer) : Transactions where businesses sell products or services directly to individual consumers. According to eMarketer, up to 24 percent of retail sales are likely to be ecommerce sales by 2026.
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