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What is digital marketing? Your guide to the basics

Unbounce

It’s expected that 24% of all retail purchases will take place online by 2026. If you want your business to be successful today, it’s almost a given that you need to be doing some kind of digital marketing. There are all kinds of benefits to digital marketing over traditional marketing methods: It’s highly targeted.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks.

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The Marketer’s 5 Step Guide to Beacon Technology

Neil Patel

It means this technology can make your job easier and make your marketing efforts much more effective. Plus, they remove many hurdles associated with traditional marketing efforts. Since this release, Google has created its own version specific to its user base, which is called Eddystone — to keep up with the Joneses, of course.

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How to Use Beacon Data With Paid Search and Social Campaigns

Neil Patel

Beacon technology is the next generation of proximity marketing. By leveraging the data collected from beacons, marketers have more opportunities to track paid campaigns, deliver personalized messaging to consumers, and improve local SEO. dollars by 2026. dollars by 2026. billion U.S. billion U.S.