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What Is B2B Marketing?

Marketing Insider Group

I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. B2B Marketing has certainly evolved from those simple beginnings. And as with traditional marketing, B2B Marketing has a bit of a marketing problem.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

billion by 2027. EmailToolTester) Social Media Marketing Stats More people discover new brands, products, and services via social media ads than by other means. Khoros) Lead Generation & Nurturing Stats 65% of businesses say generating traffic and leads is their biggest marketing challenge.