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The 7 Stages of AI Proficiency

Orbit Media Studios

Imagine interviewing for a job in 2027 Hiring Manager: We use Sparkbot AI to optimize our ad copy. And performance marketing doesnt work well without brand marketing. Once you start building your own AI tools, you have a new perspective on off-the-shelf AI tools. You can imagine the prompts that power them. AI has limits.

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Rise of CTV in marketing: Discover strategies that drive success

SmartBrief - Marketing

While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. This blog post discusses the benefits, challenges and strategies marketers can utilize to harness the power of CTV advertising. Insider Intelligence reports that CTV ad spend will grow year-over-year by $5.5 billion in 2024.

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What is email marketing and how are platforms helping brands succeed?

Martech

Despite being so well-established, email marketing continues to attract more investment. billion in 2027, according to Global Industry Analysts’ predictions. Global spending on email software is expected to climb from $4.5 billion in 2020 to $14.9 That represents a compound annual growth rate of 13.7% over that period.