Search Engine Land

MAY 18, 2023

If spending continues at its current rate it should surpass $106 billion in 2027. Yearly increases are predicted to hover around 10% through 2027. RMN digital ad revenue (not just in search) is on course to rise from $31 billion in 2021 to $45 billion this year. Image source: eMarketer Why we care. growth in 2024, the forecast said.

Retail 82

Retail Advertisers Advertising 82

Hubspot Marketing

MARCH 8, 2024

HubSpot , 2024) Ecommerce Growth Statistics Retail ecommerce sales are projected to reach more than eight trillion dollars by 2027. trillion USD by 2027. Statista , 2023) The global conversion rate of online shoppers is 1.9%. HubSpot , 2024) eMarketer predicts that Grocery will become the largest ecommerce category in the U.S.

eCommerce 97

eCommerce Gen Z B2C Shoppers 97

Martech

AUGUST 28, 2024

billion by 2027, with each device providing another potential touchpoint for businesses to engage with customers. The number of smartphone users globally is forecast to hit 7.7 Because of this, mobile-optimized websites and apps are crucial for customer experience in marketing and sales strategies.

Customer Journey 115

Customer Journey Retail Communications Customer 115

Econsultancy

OCTOBER 24, 2022

billion by 2027, on the back of continued adoption since the pandemic. Click and collect will account for almost 11% of UK online retail sales by 2025, according to new research, as shoppers increasingly display a demand for hybrid retail services.

Retail 91

Retail Shoppers eCommerce Marketing 91

Chief Martec

SEPTEMBER 20, 2022

That was also the post where he boldly estimated that there were 100,000 software companies in the world — a rather staggering number that he expected to grow to 1 million by 2027. (“We’re gonna need a big chart,” I quipped, thinking of the modest 5,381 solutions on the 2017 martech landscape. billion by 2027.

Transform 117

Transform Manufacturing Finance eCommerce 117

illumin

OCTOBER 9, 2024

Now, over eighty years later, linear TV and CTV ad spending is projected to reach $100 billion by the end of 2027 in the US alone. From prime time slots to high-profile sponsorships – advertisers have spent the decades learning to leverage audience attention at every interval. Now, streaming aims to replace linear TV in most homes.

Advertising 59

Advertising Advertisers Price Place 59

Martech

MARCH 27, 2024

billion by 2027. Forty percent of current game advertisers plan to increase spending in 2024. The study also points to eMarketer’s projection that U.S. gaming spend will swell from $8.5 billion in 2024 to $11.5 There are 213 million consumers in the U.S. who identify as gamers, according to Entertainment Software America (ESA).

Advertisers 109

Advertisers Advertising Entertainment Marketing 109

illumin

JANUARY 9, 2024

According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year. Media presented within a retail environment is the most encompassing description of retail media, given that the term’s definition is continuing to expand as retail and e-commerce evolve.

Retail 106

Retail Shoppers Entertainment Advertisers 106

Martech

OCTOBER 23, 2023

Our research found that by 2027, four years from now, 50% of the workforce in the US will be freelancing in some capacity. Of the marketing leaders who conducted layoffs, 83% turned to freelancers to fill the newly created skill gaps. We are going to a place where more and more top talent will become freelancers.”

Transform 126

Transform Marketing Marketers Digital Marketing 126

Martech

NOVEMBER 28, 2023

billion by the end of 2027, per eMarketer. Interactive and shoppable ads Retail media partnerships are the future of advertising, with U.S. retail media CTV ad spend forecasted to grow nearly seven times to $5.63

Advertising 106

Advertising Advertisers Transform Retail 106

Martech

SEPTEMBER 10, 2024

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. More brands are shifting their budgets towards programmatic and emerging media types (CTV, audio ads, etc.) to engage hyperlocal audiences more effectively. The challenge for ad teams lies in managing this complexity.

Advertising 113

Advertising Advertisers Non-Profit Real Estate 113

SmartBrief - Marketing

JANUARY 30, 2024

Only 38% of homes in the region have digital TV currently, but experts predict that will rise slightly to 41% in 2027. In sub-Saharan Africa , the fragmentation of standards – with some countries using ISDB-T, some using DVB and a few using China’s DTMB – has limited the potential for coordination.

Energy 86

Energy Manufacturing New Technology Communications 86

Set Up

AUGUST 14, 2023

Gathering user feedback is key with Meta's first AR glasses set to release in 2027. New + Noteworthy Meta's Version of Spectacles Meta released Ray Ban Stories , a digital wearable that allows you to record experiences, take phone calls, respond to messages, and more. This is how they did it.

B2C 52

B2C Advertisers Advertising Branding 52

SmartBrief - Marketing

JANUARY 23, 2024

While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. Insider Intelligence reports that CTV ad spend will grow year-over-year by $5.5 billion in 2024. This blog post discusses the benefits, challenges and strategies marketers can utilize to harness the power of CTV advertising.

Shoppers 93

Shoppers Customer loyalty Advertisers Advertising 93

Search Engine Land

JULY 16, 2024

Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. Major tech companies have been rushing to develop their own AI models, dramatically altering the digital landscape. The evolution of a new digital landscape can bring opportunities and challenges.

Transform 110

Transform User-Generated New Technology Promotion 110

Backlinko

MARCH 11, 2024

billion 2027 $9.53 Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2025 $7.47 billion 2026 $8.44 billion 2028 $10.76 billion 2029 $12.14

Customer Journey 99

Customer Journey Marketing Automation Platform Marketing Marketers 99

Hubspot Marketing

MAY 30, 2023

The latest estimates predict the creator economy will top a half trillion dollars by 2027 , but will that be the case without TikTok? The creator economy has exploded over the past decade and was worth $104.2 billion at the end of 2022. In a 2021 Fortune article Seth Kean, CEO of ROI Influencer noted brands earned $7.2

Customer Acquisition 109

Customer Acquisition Influencer Marketing Promotion Advertising 109

Hubspot Marketing

MAY 2, 2023

Moolah-la: the creator economy is expected to reach $500 billion by 2027. Speaking of trends… HubSpot just released the State of Social Media 2023 , which features insights from over 1,000 social media marketers.

Real Estate 127

Real Estate User-Generated Fashion Food 127

Search Engine Land

AUGUST 1, 2024

Applying AI within SEO The AI market is expected to reach $407 billion by 2027 , and to date, half of U.S. Even if, like me, you aren’t keen on using AI-based tools for the creative elements of your role, leverage them to build the processes in the background for your boring, repeatable tasks. mobile users use voice search every day.

SEO 99

SEO PR User-Generated Education 99

Martech

MARCH 14, 2023

This will escalate the need for organizations to monitor and respond to false and defamatory content, perhaps via a content authenticity function Gartner expects to be present in most marketing organizations by 2027.

Transform 131

Transform Marketing Marketers Market Research 131

Hubspot Marketing

MAY 2, 2023

Moolah-la: the creator economy is expected to reach $500 billion by 2027. Speaking of trends… HubSpot just released the State of Social Media 2023 , which features insights from over 1,000 social media marketers.

Real Estate 119

Real Estate User-Generated Fashion Food 119

Search Engine Land

SEPTEMBER 10, 2024

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. More brands are shifting their budgets towards programmatic and emerging media types (CTV, audio ads, etc.) to engage hyperlocal audiences more effectively. The challenge for ad teams lies in managing this complexity.

Advertising 69

Advertising Advertisers Non-Profit Real Estate 69

Sprout Social

OCTOBER 26, 2023

billion by 2027. Influencer marketing ad spend worldwide is projected to reach $30.81 billion in 2023 Brands are expected to spend $30.81 billion on influencer marketing advertising throughout 2023. This spending is expected to increase to $47.80 The average ad spend per user in the influencer marketing industry is $5.78 per internet user.

Influencer Marketing 132

Influencer Marketing Entertainment Marketing Marketers 132

illumin

AUGUST 27, 2024

The global resale market is estimated to grow to $350 billion by 2027. According to Recurate (a platform specializing in helping brands establish in-house resale), the second-hand market is growing 11x faster than traditional retail shopping. Other studies support this claim, with nearly 75% of shoppers claiming to shop resale.

Retail 52

Retail Gen Z Shoppers Customer Acquisition 52

Many Chat

FEBRUARY 21, 2023

million by 2027. This simple Manychat strategy for Conquista Tu Mundo with Johnny Abraham, developed by Marketex, is definitely one to add to your launch playbook to ensure the winning trifecta: drive sales, increase brand awareness, and attract leads.

Real Estate 98

Real Estate Communications Promotion Education 98

Hubspot Marketing

NOVEMBER 29, 2022

By 2027, employers will have 88 million PM roles , according to the Project Management Institute. The project management field is growing. To capitalize on new opportunities, PMs must keep up-to-date with industry trends and insights.

Management 109

Management Transform Industry Insights Product 109

Hubspot Marketing

JULY 11, 2023

How AI's Perception Could Change According to Forbes , the AI market will reach $407 billion by 2027, a massive leap from its estimated $86.9 Furthermore, 62% agree AI tools can help them understand their customers better, and 71% say AI can help them improve the overall customer experience. billion revenue in 2022.

Digital Marketing 70

Digital Marketing Product Customer Marketing 70

Martech

APRIL 10, 2023

Back in 2015 the late Mark Hurd, then Oracle CEO, predicted that by 2027 two marketing suites would command 80% of the market. Marketers don’t need more standalone tools, they need a platform. This is not a new message from Oracle. He clearly thought Oracle was one of them.

Shipping 106

Shipping CMO Fashion Marketing 106

Rock Content

MAY 11, 2023

According to research, it’s estimated that by 2027, 86.5 If you’re a marketing professional or business owner who outsources some of your current workload to qualified freelancers , you’re in excellent company. You’re also really on trend with the future of the American workforce. That’s over half of the total number of active workers.

Management 97

Management Communications Succession Management Promotion 97

Rock Content

MAY 15, 2023

According to research, over 50 percent of the American workforce will consist of freelance workers by 2027, so that’s a huge talent pool to take advantage of. But which is truly the right choice for your company – a team of freelancers or traditional in-house employees?

Communications 98

Communications Management SEO Marketing 98

Search Engine Land

JANUARY 8, 2024

Up to 80% of marketers will need teams dedicated to countering AI-generated misinformation by 2027, Gartner predicts. Understand AI challenges: Recognize AI’s opportunities and pitfalls. Generative AI, while promising, raises concerns like misinformation. Consider copyright concerns: Copyright issues are paramount with generative AI.

Transform 121

Transform User-Generated SEO Analytics 121

illumin

JULY 23, 2024

billion by 2027. In another study from eMarketer and ARtillery Intelligence , US mobile advertising spending itself is set to grow over the next year, reaching up to $235.67 billion USD by 2025. Mobile AR advertising revenues worldwide is expected to grow to $39.81

Advertising 105

Advertising Advertisers Shoppers Direct Mail 105

Hubspot Marketing

DECEMBER 8, 2023

Social media ad revenue is expected to balloon up to $385 billion by the year 2027. Social media’s video ad spend at the end of 2022 was $24.35 billion — an increase of 20.1% over a one-year period. The largest social ad market in the world? The United States.

Gen Z 99

Gen Z User-Generated eCommerce Finance 99

Martech

SEPTEMBER 29, 2023

trillion in 2021 to $3 trillion by 2027. Dig deeper: A sales-side view of marketing, automation and AI SALES Ecommerce: Forrester predicts that, while B2B offline sales will remain flat, B2B ecommerce will grow from $1.7

eCommerce 93

eCommerce User-Generated Manufacturing Finance 93

Campaign Monitor

APRIL 19, 2023

If brands wish to get a slice of this pie, it may be worthwhile to note that AR and VR trends are expected to continue growing in the 2023 – 2024 years and accelerate over the 2023 – 2027 period, giving retailers the chance to enhance online shopping experiences in an exciting way that may bring in a fresh, young audience.

Marketing Strategy 85

Marketing Strategy Shoppers Transform User-Generated 85

Unbounce

MAY 16, 2023

billion by 2027. Maybe the benefits of AI for social are best summed up with an emoji: There are an estimated 4.89 billion social media users today , and that number is projected to grow to 5.85 And the market share of AI in social media was worth almost $992.7

Transform 131

Transform Social Media Marketing User-Generated Copywriting 131

Unbounce

JUNE 28, 2022

billion by the year 2027. Instead of using business social media accounts only for user engagement, social commerce allows brands to take advantage of their captive audience with shopping abilities built-in to their posts. Right now, social commerce is an $89.4 billion market , expected to grow to $604.5

eCommerce 144

eCommerce Shoppers Retail Customer Journey 144