Calvyn Lee Blog

NOVEMBER 13, 2022

MLN by 2027. Dating is also popular in Nigeria. According to Statista, the total market revenue is expected to reach $4.65 MLN, and the number of users is most likely to amount to 2.8 Try launching a campaign with appealing creatives that evoke social interest – say, dialogue-like ones.

Affiliate Marketing 246

Affiliate Marketing Finance Entertainment Marketing 246

Econsultancy

OCTOBER 24, 2022

billion by 2027, on the back of continued adoption since the pandemic. Click and collect will account for almost 11% of UK online retail sales by 2025, according to new research, as shoppers increasingly display a demand for hybrid retail services.

Retail 91

Retail Shoppers eCommerce Marketing 91

Chief Martec

SEPTEMBER 20, 2022

That was also the post where he boldly estimated that there were 100,000 software companies in the world — a rather staggering number that he expected to grow to 1 million by 2027. (“We’re gonna need a big chart,” I quipped, thinking of the modest 5,381 solutions on the 2017 martech landscape. billion by 2027.

Transform 117

Transform Manufacturing Finance eCommerce 117

illumin

JANUARY 9, 2024

According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year. Media presented within a retail environment is the most encompassing description of retail media, given that the term’s definition is continuing to expand as retail and e-commerce evolve.

Retail 102

Retail Shoppers Entertainment Advertising 102

Martech

OCTOBER 23, 2023

Our research found that by 2027, four years from now, 50% of the workforce in the US will be freelancing in some capacity. Of the marketing leaders who conducted layoffs, 83% turned to freelancers to fill the newly created skill gaps. We are going to a place where more and more top talent will become freelancers.”

Transform 129

Transform Marketing Marketers Digital Marketing 129

SmartBrief - Marketing

JANUARY 30, 2024

Only 38% of homes in the region have digital TV currently, but experts predict that will rise slightly to 41% in 2027. In sub-Saharan Africa , the fragmentation of standards – with some countries using ISDB-T, some using DVB and a few using China’s DTMB – has limited the potential for coordination.

Energy 77

Energy Manufacturing New Technology Communications 77

Martech

NOVEMBER 28, 2023

billion by the end of 2027, per eMarketer. Interactive and shoppable ads Retail media partnerships are the future of advertising, with U.S. retail media CTV ad spend forecasted to grow nearly seven times to $5.63

Advertising 91

Advertising Advertisers Transform Retail 91

Backlinko

MARCH 11, 2024

billion 2027 $9.53 Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2025 $7.47 billion 2026 $8.44 billion 2028 $10.76 billion 2029 $12.14

Customer Journey 96

Customer Journey Marketing Automation Platform Marketing Marketers 96

Set Up

AUGUST 14, 2023

Gathering user feedback is key with Meta's first AR glasses set to release in 2027. New + Noteworthy Meta's Version of Spectacles Meta released Ray Ban Stories , a digital wearable that allows you to record experiences, take phone calls, respond to messages, and more. This is how they did it.

B2C 52

B2C Advertising Advertisers Branding 52

SmartBrief - Marketing

JANUARY 23, 2024

While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. Insider Intelligence reports that CTV ad spend will grow year-over-year by $5.5 billion in 2024. This blog post discusses the benefits, challenges and strategies marketers can utilize to harness the power of CTV advertising.

Shoppers 80

Shoppers Customer loyalty Advertising Advertisers 80

Hubspot Marketing

MAY 30, 2023

The latest estimates predict the creator economy will top a half trillion dollars by 2027 , but will that be the case without TikTok? The creator economy has exploded over the past decade and was worth $104.2 billion at the end of 2022. In a 2021 Fortune article Seth Kean, CEO of ROI Influencer noted brands earned $7.2

Customer Acquisition 109

Customer Acquisition Influencer Marketing Advertising Advertisers 109

Hubspot Marketing

MAY 2, 2023

Moolah-la: the creator economy is expected to reach $500 billion by 2027. Speaking of trends… HubSpot just released the State of Social Media 2023 , which features insights from over 1,000 social media marketers.

Real Estate 125

Real Estate User-Generated Fashion Food 125

Martech

MARCH 14, 2023

This will escalate the need for organizations to monitor and respond to false and defamatory content, perhaps via a content authenticity function Gartner expects to be present in most marketing organizations by 2027.

Transform 128

Transform Marketing Marketers Market Research 128

Hubspot Marketing

MAY 2, 2023

Moolah-la: the creator economy is expected to reach $500 billion by 2027. Speaking of trends… HubSpot just released the State of Social Media 2023 , which features insights from over 1,000 social media marketers.

Real Estate 120

Real Estate User-Generated Fashion Food 120

Sprout Social

OCTOBER 26, 2023

billion by 2027. Influencer marketing ad spend worldwide is projected to reach $30.81 billion in 2023 Brands are expected to spend $30.81 billion on influencer marketing advertising throughout 2023. This spending is expected to increase to $47.80 The average ad spend per user in the influencer marketing industry is $5.78 per internet user.

Influencer Marketing 125

Influencer Marketing Entertainment Marketing Marketers 125

Search Engine Land

JANUARY 8, 2024

Up to 80% of marketers will need teams dedicated to countering AI-generated misinformation by 2027, Gartner predicts. Understand AI challenges: Recognize AI’s opportunities and pitfalls. Generative AI, while promising, raises concerns like misinformation. Consider copyright concerns: Copyright issues are paramount with generative AI.

Transform 131

Transform User-Generated SEO Analytics 131

Many Chat

FEBRUARY 21, 2023

million by 2027. This simple Manychat strategy for Conquista Tu Mundo with Johnny Abraham, developed by Marketex, is definitely one to add to your launch playbook to ensure the winning trifecta: drive sales, increase brand awareness, and attract leads.

Real Estate 98

Real Estate Communications Promotion Education 98

Hubspot Marketing

JULY 11, 2023

How AI's Perception Could Change According to Forbes , the AI market will reach $407 billion by 2027, a massive leap from its estimated $86.9 Furthermore, 62% agree AI tools can help them understand their customers better, and 71% say AI can help them improve the overall customer experience. billion revenue in 2022.

Digital Marketing 69

Digital Marketing Product Customer Marketing 69

Hubspot Marketing

NOVEMBER 29, 2022

By 2027, employers will have 88 million PM roles , according to the Project Management Institute. The project management field is growing. To capitalize on new opportunities, PMs must keep up-to-date with industry trends and insights.

Management 109

Management Transform Industry Insights Product 109

Hubspot Marketing

DECEMBER 8, 2023

Social media ad revenue is expected to balloon up to $385 billion by the year 2027. Social media’s video ad spend at the end of 2022 was $24.35 billion — an increase of 20.1% over a one-year period. The largest social ad market in the world? The United States.

Gen Z 98

Gen Z User-Generated eCommerce Finance 98

Martech

APRIL 10, 2023

Back in 2015 the late Mark Hurd, then Oracle CEO, predicted that by 2027 two marketing suites would command 80% of the market. Marketers don’t need more standalone tools, they need a platform. This is not a new message from Oracle. He clearly thought Oracle was one of them.

Shipping 93

Shipping CMO Fashion Marketing 93

Martech

SEPTEMBER 29, 2023

trillion in 2021 to $3 trillion by 2027. Dig deeper: A sales-side view of marketing, automation and AI SALES Ecommerce: Forrester predicts that, while B2B offline sales will remain flat, B2B ecommerce will grow from $1.7

eCommerce 90

eCommerce User-Generated Manufacturing Finance 90

Campaign Monitor

APRIL 19, 2023

If brands wish to get a slice of this pie, it may be worthwhile to note that AR and VR trends are expected to continue growing in the 2023 – 2024 years and accelerate over the 2023 – 2027 period, giving retailers the chance to enhance online shopping experiences in an exciting way that may bring in a fresh, young audience.

Marketing Strategy 84

Marketing Strategy Shoppers Transform User-Generated 84

Rock Content

MAY 11, 2023

According to research, it’s estimated that by 2027, 86.5 If you’re a marketing professional or business owner who outsources some of your current workload to qualified freelancers , you’re in excellent company. You’re also really on trend with the future of the American workforce. That’s over half of the total number of active workers.

Management 75

Management Communications Succession Management Promotion 75

Rock Content

MAY 15, 2023

According to research, over 50 percent of the American workforce will consist of freelance workers by 2027, so that’s a huge talent pool to take advantage of. But which is truly the right choice for your company – a team of freelancers or traditional in-house employees?

Communications 76

Communications Management SEO Marketing 76

Unbounce

MAY 16, 2023

billion by 2027. Maybe the benefits of AI for social are best summed up with an emoji: There are an estimated 4.89 billion social media users today , and that number is projected to grow to 5.85 And the market share of AI in social media was worth almost $992.7

Transform 131

Transform Social Media Marketing User-Generated Copywriting 131

Unbounce

JUNE 28, 2022

billion by the year 2027. Instead of using business social media accounts only for user engagement, social commerce allows brands to take advantage of their captive audience with shopping abilities built-in to their posts. Right now, social commerce is an $89.4 billion market , expected to grow to $604.5

eCommerce 144

eCommerce Shoppers Retail Customer Journey 144

SmartBrief - Marketing

AUGUST 1, 2023

billion this year and annually grow at 10.44% through 2027. Livestreams Just as some companies tap into influencer marketing to sell beauty or fashion products, others sponsor gaming livestreams – live video of gamers playing through titles while responding to fan comments and talking about the on-screen action.

Customer 52

Customer Millennials Transform Gen Z 52

Bannerflow

FEBRUARY 3, 2023

The global video game market is expected to reach more than $317 billion by 2027, according to eConsultancy. Depending on your business offering, TVOD or even AVOD may be more worthwhile. Take the iGaming industry, for example. Whilst UK-based surveys have found that 37% of us played mobile games more during the pandemic.

Transform 52

Transform Advertising Advertisers User-Generated 52

Martech

DECEMBER 7, 2022

By 2027, Amazon alone will rake in more than $1 trillion in online sales. Close to 30 years later, worldwide retail ecommerce sales reached a staggering $5.2 trillion in 2021, a number that is on track to balloon another 56 percent over the next five years, according to research firm Statista. Convenience is one major driving factor.

eCommerce 88

eCommerce Shoppers Retail Shipping 88

Power Digital Marketing

DECEMBER 13, 2022

Number of social media users worldwide from 2018 to 2027. Let’s partner up and find you the best affiliate partners. Trustpilot. Social proof: What is it, and why is it important for eCommerce? The post How to start affiliate marketing for your business appeared first on Power Digital Marketing.

Affiliate Marketing 98

Affiliate Marketing Marketing Marketers Promotion 98

Girl Power Marketing

APRIL 21, 2021

Fitness wearables are expected to reach $74 billion in revenue by 2025 (up from $27 billion in 2019), and the virtual fitness economy is expected to surge from $6 billion in 2019 to $60 billion by 2027. Migration to Online Shopping.

Food 52

Food Health Shoppers eCommerce 52

Welcome Software

OCTOBER 26, 2023

It’s the world’s fastest-growing social media platform, and its 1 billion+ global users is expected to hit 6 billion by 2027. T ik Tok: TikTok is one of the most underemployed social platforms when it comes to content marketing, yet 61% of TikTok users buy in app.

Content Marketing 52

Content Marketing User-Generated Affiliate Marketing Market Trends 52

Backlinko

JANUARY 8, 2024

billion 2027* 62.71 Turns out, it’s an over 23 billion dollar industry as of 2023 , but this growth is projected to increase to over 100 billion before 2030. Here’s a detailed table: * Projected figures Year Size of Podcast Industry Market ($) 2023 23.56 billion 2024* 30.03 billion 2025* 38.36 billion 2026* 49.03 billion 2028* 80.07

Entertainment 104

Entertainment User-Generated Advertising Advertisers 104

AWeber

FEBRUARY 17, 2022

If creating a course hadn't crossed your mind yet, it's worth knowing that the eLearning industry is set to grow 21% per year up to 2027. There are plenty of people who want to learn from experts; as a successful business founder, coach, consultant, or solopreneur, you have in-demand skills.

Real Estate 91

Real Estate User-Generated Education Promotion 91

Kevin Indig

JULY 10, 2023

Bessemer Ventures, a VC investor in companies like Shopify, Pinterest, Wix & Co, predicts that by 2027 half of all startups will invest in CLG: We predict that in the next five years, more than 50% of startups and tech companies will have functional groups and executives dedicated to community by the time they cross $5 million in revenue.

User-Generated 52

User-Generated SEO Product Product Marketing 52

Digital Marketer

NOVEMBER 14, 2022

billion by 2027. You already know how powerful social media and social media platforms are. After all, there are billions of people using them, around 4.59 billion in 2022 and that number is expected to grow to 5.85 That’s the majority of the world’s population within reach of any and all of your marketing efforts.

Customer 74

Customer User-Generated Analytics Price 74