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Martech set to exceed $215 billion by 2027

Martech

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. The post Martech set to exceed $215 billion by 2027 appeared first on MarTech.

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36 Up-To-Date Ecommerce Statistics

Backlinko

In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. trillion 2027 $7.96 by 2027 ( eMarketer ) Here’s a table with ecommerce share of total retail sales worldwide since 2021: Year Retail Ecommerce Worldwide (% Share of Total Retail Sales) 2021 18.8% trillion 2022 $5.29

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Smartphone Usage Statistics

Backlinko

Now, the number is nearly 5 billion and forecasted to reach 6 billion by 2027. billion 2027 6 billion Source: Statista Smartphone Ownership in the US Around 90% of adults in the US currently own a smartphone, up from 59% ownership rate in December 2014. Back in 2014, there were 1 billion smartphone users. billion 2016 1.43

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Digital ad spend growth drops to 7.8% this year

Martech

Yearly increases in digital ad spending are predicted to hover around 10% through 2027. If spending continues at its current rate it should surpass $106 billion in 2027. digital ad spend is only expected to increase 7.8% in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from eMarketer.

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41 Key AI Statistics

Backlinko

The AI-centric software market’s annual revenue worldwide is forecasted to hit approximately $251 billion in 2027 (up from $64 billion in 2022) and that’s excluding generative AI software – IDC Spending on generative AI platforms and applications is estimated to hit $55.7 billion in 2022) and accounted for approximately 17.5%

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U.S. paid search spend forecast to hit $110 billion in 2023

Search Engine Land

If spending continues at its current rate it should surpass $106 billion in 2027. Yearly increases are predicted to hover around 10% through 2027. RMN digital ad revenue (not just in search) is on course to rise from $31 billion in 2021 to $45 billion this year. Image source: eMarketer Why we care. growth in 2024, the forecast said.

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50 Ecommerce Statistics To Know in 2024 [New Data]

Hubspot Marketing

HubSpot , 2024) Ecommerce Growth Statistics Retail ecommerce sales are projected to reach more than eight trillion dollars by 2027. trillion USD by 2027. Statista , 2023) The global conversion rate of online shoppers is 1.9%. HubSpot , 2024) eMarketer predicts that Grocery will become the largest ecommerce category in the U.S.

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