AI agents for marketing — I talked to experts about the benefits
Hubspot Marketing
APRIL 29, 2025
Gartner projects that 33% of enterprise software will include true agentic AI by 2028 up from less than 1% today. But for most marketing teams, agentic AIs actual power lies just over the horizon. Prepared marketing teams will benefit the most from AI agents. The potential is clear, as is the utility.
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