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14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

Econsultancy

In-game advertising forecast to generate $14 billion by 2028, up from $6 billion in 2020. This will make APAC the most lucrative global region for in-game advertising, although not the largest – the report forecasts that the North American in-game advertising market will be larger, reaching more than $4.7 billion by 2028.

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Reinventing the digital experience platform

Martech

Global research and consulting firm Verified Market Research says the Global Digital Experience Platform Market size was valued at USD 15.88 Billion by 2028, growing at a CAGR of 13.4% from 2021 to 2028. The aggressive push to drive DXP adoption is underway, and it’s working.