Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights.

Market Research 101

Market Research Content Marketing Marketing Marketers 101

Martech

MARCH 22, 2024

At the same time, we’re seeing new marketing tools emerge that focus more on AI to more deeply understand what people like, how they behave and how they interact with content. Tools for content marketing research and insights: Consensus AI, billed as “ChatGPT for Research.”

Transform 94

Transform Content Marketing Marketing Marketers 94

Martech

FEBRUARY 21, 2023

If your brand is looking to break into a new market, or gain more of a hold on an existing market, you should look at data about what channels are most successful in reaching accounts in that market. Content that faces accounts in this region should also show awareness of the market in order to create a personal touch.

Thought Leadership 114

Thought Leadership Marketing Marketers Communications 114

Hubspot Marketing

AUGUST 21, 2023

However, be patient with your business' SWOT analysis; you'll write most of it as you conduct your market research and create your strategy. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Martech

MAY 19, 2022

GTM strategy scope and definitions vary based on your company size and solution sophistication, the state of the markets you compete in, and how you develop, deliver and bring your products and services to market. To gain perspective on GTM strategy development, here are a few different definitions.

Management 114

Management Market Research Price Product 114

Hubspot Marketing

NOVEMBER 19, 2020

When expanding your market, you face the potential need for net new or revised buyer personas, which are semi-fictional representations of your ideal customer based on market research and real data about your existing customers. Research Your Market. Featured Tool: HubSpot Market Research Kit.

Marketing 142

Marketing Marketers Marketing Plan User-Generated 142

OnPassive Marketing

OCTOBER 30, 2022

Product marketing can launch new products, enter new markets, or reposition existing products. New products require extensive market research to determine customer needs and how best to reach them. Drawbacks Of Product Marketing. There are several potential drawbacks of product marketing.

Product Marketing 75

Product Marketing Product Traditional Marketing Marketing 75

Rock Content

MARCH 21, 2023

In a domestic strategy, we normally begin by understanding the market, running some research, building buyer personas, understanding well the products and services we offer to the market, getting to know the vocabulary that the readers use in front of a concept, etc. Am I right?

Global Marketing 75

Global Marketing Marketing Strategy SEO User-Generated 75

Hubspot Marketing

DECEMBER 19, 2023

Some of the most widely-used platforms today include TikTok, Snapchat, Instagram, and X (formerly Twitter) — but new platforms emerge constantly, always looking to compete with incumbents and capture new market share. Because of its massive user base, social media is a major component of many companies’ marketing strategies.

User-Generated 92

User-Generated Marketing Marketers Social Media Marketing 92

Sprout Social

FEBRUARY 1, 2024

The brand can use the responses to highlight popular products in their promotions or develop new variations to meet emerging tastes. Spot market opportunities : Feedback about desired products or services, like location requests, unveils new market opportunities and guides expansion strategies.

Customer 111

Customer Transform Communications Promotion 111

Businesses Grow

SEPTEMBER 25, 2023

And it started something new. A new marketing day was born The “Dunk in the Dark” commercial catalyzed change in the marketing industry. It heralded a new era in advertising – an era where brands could no longer afford to rest on traditional campaign timelines. Culture is being created there.

Gen Z 125

Gen Z Transform Marketing Marketers 125

Sprout Social

NOVEMBER 21, 2023

Find competitors that fall into each category by searching for relevant keywords on Google, scouring social media platforms and forums, using local search on Google Maps and even leveraging market research professionals if you have the budget for it. Threats: Assess external challenges your competitors might face.

Market Trends 98

Market Trends Market Segmentation New Technology Price 98

Rock Content

NOVEMBER 24, 2020

This, of course, represents a phenomenal opportunity to explore new markets and strengthen brand image. Thus, by creating a Global Marketing Content strategy, you enable the company’s marketing department to organize itself to best meet the needs and desires of consumers in every region the business operates.

Marketing Strategy 123

Marketing Strategy Content Marketing Marketing Marketers 123

Rock Content

OCTOBER 6, 2020

Rebranding can work wonders if the company wants to: Expand the scope of business (but the name of the business is limiting) Differentiate themselves from their competition Enter a new market Ensure a brand aesthetic that speaks to the company values. Rethink your virtual brand assets. These could include: a.

Energy 85

Energy Food Market Research Market Segmentation 85

Rock Content

SEPTEMBER 20, 2023

When to Create a Go-to-Market Strategy With any launch, you need a go-to-market strategy, regardless of whether you are a new entrepreneur, a start-up, or an already established company. Examples of when you need a GTM strategy include: Launching a completely new product or service. Relaunching your brand.

Marketing Strategy 69

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 69

SocialPilot

MARCH 12, 2024

With this new marketing campaign, only one phrase increased visitors to Budweiser’s website and sealed the marketing campaign’s efficacy. Despite the fact that the internet was still in its early phase, the brand became a pioneer by directing viewers to the website.

Automobile 82

Automobile Marketing Marketers Social Media Marketing 82

Ariyh

MAY 1, 2023

This is a 3min practical summary of a scientific study 🎓 Join 18,112 evidence-based marketers that grow using science, not opinions 📈 Subscribe now Today’s insight is brought to you by… Ultimate Tools Ultimate Tools is a newsletter that helps you discover new marketing tools and useful websites, completely free.

Price 57

Price B2C Product Market Research 57

Adobe Experience Cloud Blog

MARCH 23, 2018

With your target audiences ready, your AI system can provide you with insights to refine your current strategy, or even expand to new markets, geographically or even into a new vertical. By using existing data, the platform can find new targets in new markets. Knowing Your Wins.

Customer 134

Customer Thought Leadership Analytics Finance 134

Vertical Response

SEPTEMBER 12, 2022

For example, if you’re conducting market research for a new product, you may want to offer a free sample of the product as an incentive for taking the survey. #2 You can also offer an incentive for completing the survey, such as a discount on your product or a free e-book. 5 Time the survey.

User-Generated 52

User-Generated Market Research Product Customer 52

Martech

JUNE 27, 2022

For each project, we’ll briefly explore what it is, how it works for marketing, and any pitfalls – technical or cultural — that you might need to be aware of in applying it. Marketing Data Management. This function should not occur in the IT department – this is at the heart of what marketing does. What it is.

Marketing 124

Marketing Marketers Management Entertainment 124

Exposure Ninja

AUGUST 9, 2023

Image Source Next, conduct in-depth market research. Image Source Then, armed with the insights from your market research, you’ll collaborate with the product team to craft an irresistible value proposition. Dive into the hearts and minds of your target audience to understand their needs, pain points and desires.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

SocialPilot

FEBRUARY 9, 2024

Bruce’s posts will give you new insights into the world of video marketing to beat the competition. From account-based marketing, chatbots videos to new product explainer clips, he will convince you to form a new marketing strategy with video at its forefront. Why should you follow him?

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Neil Patel

AUGUST 23, 2021

Most of his posts use video game imagery and share advice for succeeding in both life and marketing. Niche: Market research. Among our diverse list of 11 marketing Instagram accounts to follow, you can find everything from videos on NFTs to tips for creating a mood board for your next photo shoot. Rand Fishkin.

Transform 128

Transform Marketing Marketers Digital Marketing 128

Sprout Social

JANUARY 9, 2024

Conduct B2C and B2B market research effortlessly and strengthen your competitive strategy by using Sprout’s competitive analysis feature. Find impactful insights from key metrics like topic summaries, audience demographics and total engagements to inform your decisions and conduct a market-gap analysis to find new avenues for growth.

Analytics 115

Analytics Transform Key Performance Indicator CRM 115

Hubspot Marketing

NOVEMBER 15, 2023

Gather relevant data from sources like internal databases, surveys, customer feedback, market research, or external sources. Not to mention, your data and findings could also spark ideas for new campaigns or initiatives. Collect and prepare data.

Transform 82

Transform Key Performance Indicator Analytics User-Generated 82

Neil Patel

DECEMBER 14, 2021

They needed help reaching a new market, so we built a strategy targeting four keyword themes, built a content marketing roadmap, and implemented technical SEO best practices. We’re also planning to launch a new initiative, Neil Patel University, in 2022.

Customer 92

Customer Finance Fashion SEO 92

Hubspot Marketing

JUNE 2, 2020

The good news is, they aren't that difficult to create. It's all about how you obtain your market research and customer data, and then present that information within your business. "Okay, so personas are really important to my business. how do I actually make one?". the million-dollar question. Use your referrals.

User-Generated 144

User-Generated Customer Acquisition Finance Education 144

Rock Content

AUGUST 6, 2023

Market reach essentially refers to the volume of potential customers who actually see and experience your marketing efforts. You can gain new audiences and this can lead to a boost in business success. How to achieve this goal To expand your reach, start with market research. Also, consider product diversification.

Key Performance Indicator 66

Key Performance Indicator Marketing Marketers User-Generated 66

Marketing Insider Group

NOVEMBER 10, 2020

A: Well, having been in many functions at SAP Marketing, including the Business Management Office (BMO) in Global Marketing, it is great to see that we are in planning season in what has been a most unusual year! Can you talk a little bit about why this role is so important, and how organizations can leverage a Marketing Technologist?

Analytics 128

Analytics Marketing Marketers Transform 128

Hubspot Marketing

JANUARY 16, 2020

Put simply, that is market share. But how does that impact marketers? As marketers, it's important to understand market share so you know how your company ranks against competitors and can develop new marketing strategies to reach more potential customers. What is Market Share?

Law 118

Law Customer loyalty Price Food 118

Hubspot Marketing

MAY 14, 2019

Field marketing is creating sales enablement content like case studies, product overviews, competitor comparisons, and more to help sales close their prospects into customers during the last stage of the buyer’s journey. Global Marketing. Global marketing is focusing on the needs of potential buyers in other countries.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Hubspot Marketing

OCTOBER 24, 2022

By partnering with sales teams, you're able to create a more comprehensive picture of your target persona — including specific challenges or pain points you might've missed in your marketing research. Our main focus in 2023 will be combining data and direct customer feedback to help make our marketing even more effective.

Gen Z 86

Gen Z Millennials Transform User-Generated 86

Adobe Experience Cloud Blog

MARCH 31, 2015

Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation. Through the actions of marketers, like you, who serve on the front lines of global expansion!

Global Marketing 134

Global Marketing Thought Leadership Transform Marketing 134

Neil Patel

MARCH 4, 2023

And since the global language industry is growing exponentially , especially in the next few years, multicultural marketing must be a priority for organizations wanting to increase diversity in their customer base. Expansion into new markets isn’t easy. Think about which regions have a demand for your products or services.

User-Generated 81

User-Generated SEO Copywriting Price 81

Hubspot Marketing

JANUARY 21, 2019

Global marketing is the act of focusing a product on the needs of potential buyers in other countries. Typically, a global marketing strategy requires a business to do new market research, identify countries where the business's product might be successful, and then localize the brand to reflect the needs of those communities.

Global Marketing 144

Global Marketing Marketing Strategy Marketing Marketers 144

Hubspot Marketing

OCTOBER 2, 2019

If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy , or conducting market research to identify the underlying cause.

Food 142

Food Branding Place Product 142

Businesses Grow

AUGUST 14, 2023

Why not use it to enter new markets and develop international relationships? Be careful with how you use your images in ads and other commercial activities. Create an international presence ChatGPT is extremely good at language translation.

Manufacturing 87

Manufacturing Automobile User-Generated Fashion 87