Social media statistics shaping Australia’s digital landscape in 2025
Sprout Social
MARCH 13, 2025
million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 Millennials: seven hours and 45 minutes. As a result, optimising captions and hashtags with TikTok SEO in mind is key. X is also more popular among Millennials than other social media networks.
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