Social media statistics shaping Australia’s digital landscape in 2025
Sprout Social
MARCH 13, 2025
million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 As a result, optimising captions and hashtags with TikTok SEO in mind is key. million Australian users by 2029 (a 2.4% Australias ad spending on influencer marketing is projected to reach US$589.1
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