Marketing Lessons Learned from a Life of Swag Hoarding
Adobe Experience Cloud Blog
MARCH 29, 2017
As an event marketer , swag can be a decent ticket item on your budget, but unlike, say, the upgrade to the carpet in your booth, it has greater potential to provide dividends after the conference ends. Far too many hard copy materials end up in hotel room recycling bins than make it home in attendees’ suitcases. Have a Plan B.
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