article thumbnail

Four ways marketing analytics tools drive business growth

Econsultancy

The impact of managing your marketing spend effectively can be game changing. The value of data analysis – particularly for the benefit of marketing – is also widely understood. As a result, marketing analytics will continue to grow in importance over the coming years. Marketing analytics benefits all.

article thumbnail

Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

So, you know, Faye, as we think about marketing automation now, AI streamlines and automates various marketing tasks: email marketing, lead nurturing, lead scoring, campaign management, and so on. So we have one on the acquisition path. Just tell us a little bit about your wheelhouse as it pertains to automation.

article thumbnail

Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

So, you know, Faye, as we think about marketing automation now, AI streamlines and automates various marketing tasks: email marketing, lead nurturing, lead scoring, campaign management, and so on. So we have one on the acquisition path. Just tell us a little bit about your wheelhouse as it pertains to automation.