How the HubSpot Blog Generates Leads [+ How Yours Can, Too]
Hubspot Marketing
JUNE 26, 2023
As acquisition marketers, it's tempting for us to attempt optimizing the conversion paths for high-traffic posts. However, these high-traffic posts are oftentimes too general and unrelated to what it is we're trying to market. Below are a few examples of how we mapped an offer to a topic cluster.
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