Sun.May 05, 2024

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Google’s huge search market share loss wasn’t real: Data revised

Search Engine Land

Statcounter has revised data indicating that Google took a massive hit to its search market share in April while Microsoft Bing and Yahoo made ludicrous gains. Inaccurate data. For U.S. search market share in April, here’s what Statcounter was showing just a few days ago: Google fell to 77.52%, down from 86.94% in March and down from 88.88% year-over-year (YoY).

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Google’s Cookie Delay Reveals Industry Fears

Practical eCommerce - Marketing

Much of digital advertising will change when Chrome eliminates third-party cookies. Thus the fear. The post Google’s Cookie Delay Reveals Industry Fears appeared first on Practical Ecommerce.

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How to Optimize Your Content for Voice Search

Rock Content

Few trends have grown as rapidly and necessitated as many adaptations in Digital Marketing strategies as voice search. A technology that barely existed at the beginning of the 2010s is now in the hands of almost every American — and it can be activated by a touch or a single “hello” The State of Marketing Report backs up its big role in 2024.

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Content that you can sink your SEO teeth into: M.E.E.E.A.T.

SmartBrief - Marketing

In the realm of search engine optimization, the importance of content cannot be overstated. However, the landscape of content consumption has evolved significantly, presenting new challenges for creators. This article explores the concept of M.E.E.E.A.T. — an extension of the E.E.A.T. framework from Google , delving into its implications for content creation, user engagement and SEO success.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm of marketing potential!