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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Here’s how Lemlist approaches a listing of job responsibilities for a product marketing role: The company bolds the jobs to be done and gives a succinct description. Contributing to long-form content projects such as ebooks. Marketing offers can include everything from educational ebooks to webinars, to free trials.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing. Content marketing is a creating, publishing, and distributing content to your target audience. Contextual Marketing.

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How the HubSpot Blog Generates Leads [+ How Yours Can, Too]

Hubspot Marketing

As acquisition marketers, it's tempting for us to attempt optimizing the conversion paths for high-traffic posts. However, these high-traffic posts are oftentimes too general and unrelated to what it is we're trying to market. Below are a few examples of how we mapped an offer to a topic cluster. Promote content with CTAs.

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