Adobe Experience Cloud Blog

MAY 19, 2014

Jon Miller, VP of Product Marketing and Co-Founder of Marketo, and Mike Telem, VP of Product Marketing for Real-Time Personalization at Marketo, discuss how websites can become as customized and targeted as emails have become today. Trust: Webinars, Materials, eBooks. Conversations Not Campaigns. Buy: Service Team.

Thought Leadership 121

Thought Leadership eBook Product Marketing Advertising 121

Hubspot Marketing

MAY 14, 2019

Content marketing is a creating, publishing, and distributing content to your target audience. The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets, like tools, ebooks, or webinars. Contextual Marketing. Product Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Rock Content

OCTOBER 12, 2015

State of B2B Product marketing 2015 | Regalix. Just like the tides of content marketing have changed, the state of product marketing is shifting as well. Regalix surveyed companies whose products varied from Software to Hardware, Cloud and Mobile.

Social Media Marketing 111

Social Media Marketing Marketing Marketers B2C 111

Hubspot Marketing

MAY 30, 2022

If you want to avoid a mess at the end of the month or quarter, take a look at this collection of 8 marketing budget templates designed to help you better organize your marketing spend.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Scoop.it!

SEPTEMBER 7, 2022

One good tip from us is to use a nice cover for your ebook or case study. If you are selling products online, you should consider creating content for navigational intent. Marketers love video because it is a great way to supercharge your funnel , especially on the top levels. Write more blogs.

Content Marketing 76

Content Marketing Affiliate Marketing Whitepaper User-Generated 76

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

How are those customers using your product or service; in other words, is there a product-market fit? Ultimately, your goal should be to establish the total addressable market (TAM), or total available market, which is essentially the revenue opportunity available for your product or service.

Thought Leadership 132

Thought Leadership Manufacturing Marketing Marketers 132

Duct Tape Marketing

JUNE 1, 2023

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. Key Takeaway: Timing is crucial in product launches, especially in companies with diverse teams.

Product 61

Product Whitepaper Product Marketing Management 61

Adobe Experience Cloud Blog

APRIL 25, 2018

To increase productivity (and show your colleagues respect), make sure your sales team is familiar with the different roles and responsibilities of the marketing team. Do the same for your marketing team. When did sales last have a call with this prospect, and what should I send them next?”

Health 134

Health Thought Leadership Marketing Marketers 134

Hubspot Marketing

JULY 19, 2018

To see how you’re doing, set up weekly meetings with your manager to ask her what she thinks of your work and track the improvement of your own performance metrics, like the growth of your blog posts’ average views or the amount of qualified leads your eBooks generate. Try to have 75% of my blog posts not require revisions.

SEO 144

SEO eBook Management Product 144

Sprout Social

MAY 18, 2016

Show Your Product Market Fit. For instance, webinars or eBooks that specifically talk about how your product works. Some marketers make the case that free resources like toolkits, eBooks, white-papers and webinars should be considered lead generation instead of demand generation. dEMkCctEWE.

User-Generated 81

User-Generated Whitepaper eBook Partner Marketing 81

Marketing Insider Group

JULY 14, 2020

Surprisingly, Coca-Cola recently halted ad spend, with a statement from the CEO that, “There is limited effectiveness to brand marketing.” Their brand message has been about the product. Product marketing is the old guard. It’s all about the product and not the user.

Thought Leadership 115

Thought Leadership Marketing Marketers CMO 115

Unbounce

MARCH 12, 2024

Ebooks and guides Pen a page-turning ebook thriller, a guide to urban beekeeping, or a cookbook with the delicious recipes your grandma brought over from the old country. Focus on quality, value, and user experience—in other words, make a product that’s so good you’d want to buy it for yourself.

Product 59

Product eCommerce eBook Shipping 59

Moz

FEBRUARY 9, 2021

Typically, content briefs are written by someone in an adjacent field — like demand generation, product marketing, or SEO — when they need something specific. This is a great opportunity to work with your content marketing and larger marketing team to understand what actions they’re trying to drive visitors to take.

SEO 60

SEO Whitepaper Retail Thought Leadership 60

Martech

DECEMBER 5, 2023

If those local breakfast events the field marketers ran in Q4 showed no signs of pipeline coming into Q1, then maybe those dollars should be reallocated to another team. Just because they are in the budget doesn’t mean they can’t be canceled.

Finance 120

Finance CMO Marketing Marketers 120

Rock Content

APRIL 25, 2024

This is especially true for B2B marketing funnels and content campaigns aimed at well-educated buyers. Think long-form blog content, ebooks, and other forms of highly targeted content. Consider assembling a team of professional copywriters and marketing pros proficient in BOFU content to bring some extra sparkle to the table.

Content Marketing 104

Content Marketing Customer eBook Education 104

Rock Content

MAY 12, 2023

The concept of marketing doesn’t change, but the methodology has evolved over the centuries. Digital marketing is done via the Internet. It involves: Email campaigns Social media posts and ads Commercial websites Blogs Newsletters Videos Ebooks What Is Remote Digital Marketing? What Do Remote Digital Marketers Do?

Digital Marketing 97

Digital Marketing eBook Marketing Marketers 97

Duct Tape Marketing

AUGUST 23, 2023

So community of practice is that teaching people to become better versions of themselves about a craft community of product is turning your customers into evangelists. So teaching them about your product. You can turn in an ebook, you can turn the summary into a weekly newsletter. And the last one is community of play.

Energy 54

Energy Whitepaper Health Transform 54

Unbounce

OCTOBER 20, 2023

Examples of common actions are purchasing a product, subscribing to a newsletter, calling you on the phone, downloading an ebook or whitepaper, watching a demo, or requesting information. To follow the same example as above, if you are giving away an ebook, and your CTA says, “Get your free ebook,” donʼt ask for $2.95

Whitepaper 105

Whitepaper eBook Promotion Communications 105

CXL

JUNE 2, 2022

Take this ebook offer from OptinMonster : OptinMonster offers website traffic conversion and monetization. This ebook offer is connected directly to that service while addressing that struggle for their audience. Touch 3: Marketing email. Account-based marketing doesn’t just bridge the gap between sales and marketing teams.

eBook 83

eBook Marketing Marketers Inbound Marketing 83

Marketing Insider Group

MAY 25, 2021

Understanding buyer intent can help your marketing team create more personalized and meaningful experiences, build greater trust with your audience, and better promote and syndicate content for maximum results. What is Buyer Intent in Content Marketing? Internal data is first-party information you can gather through your website (i.e.,

Content Marketing 142

Content Marketing Energy eBook Marketing 142

Hubspot Marketing

JANUARY 20, 2023

Estimated cost: $500 Because marketing is an ever-changing industry, investing in learning opportunities makes your team well-equipped to excel in their day-to-day tasks. Training can come in the form of ebooks, blog posts, or webinars. Compile an ebook of relevant information. Contact industry thought leaders for an interview.

eBook 136

eBook CRM User-Generated Marketing 136

Litmus

JANUARY 31, 2022

Jaina says : There were a couple of things that stood out to me: 1) the gradual tease out of what to expect in the ebook, which then eventually lead to the main call-to-action to download and 2) having the headshots and names of folks involved adds a lovely human touch to the email. Jess Materna, Director of Product Marketing.

eBook 81

eBook Finance Email Marketing Retail 81

CXL

MAY 27, 2022

In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. an ebook); Then you blast them with sales messaging (e.g., email, ads, retargeting, etc.)

User-Generated 103

User-Generated Whitepaper eBook CRM 103

Adobe Experience Cloud Blog

OCTOBER 28, 2014

Content marketers are asking themselves questions like “where is that ebook?”, “has it been edited?”, “is it in design?”. Content marketers should become more sophisticated and implement tools that help them produce content more efficiently. Too Much Content, Not Enough Views. Every company is organized differently.

Product 134

Product Content Marketing eBook Thought Leadership 134

Exposure Ninja

OCTOBER 16, 2023

Event Marketing Event marketing is any marketing you do at events hosted by your business or someone else. Product Marketing Product marketing refers to the parts of your broader marketing activity that focus specifically on your product or service.

PR 52

PR Marketing Marketers User-Generated 52

Hubspot Marketing

AUGUST 9, 2018

In fact, according to LinkedIn, content marketing managers are one of the five fastest-growing jobs in 2018. Content marketing is paving its own way in the marketing world. Content Marketer. Content marketing refers to marketing via long-form content, websites, blogs, and even audio and video content.

PR 122

PR Marketing Marketers Non-Profit 122

Unbounce

OCTOBER 24, 2023

If your customer service isn’t tops, this will affect how users view your product. Marketing SaaS means being able to clearly explain what your product does and how it will improve your customers’ lives (whether at home or at work). You can also increase the value of your product by giving something away for Free.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

If your customer service isn’t tops, this will affect how users view your product. Marketing SaaS means being able to clearly explain what your product does and how it will improve your customers’ lives (whether at home or at work). You can also increase the value of your product by giving something away for Free.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Litmus

MARCH 8, 2016

We might not be far from achieving some of the 1-to-1 marketing that appeared in Minority Report , but the impetus for change is going to come as leaders in the younger generation adapt to and evolve the incumbent technology. >> Click to Tweet Ryan’s Prediction.

Email Marketing 65

Email Marketing User-Generated Marketing Marketers 65

Hubspot Marketing

JANUARY 7, 2024

Content Marketing Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing. Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them.

Copywriting 99

Copywriting CMO PR Social Media Marketing 99

Marketing Insider Group

OCTOBER 23, 2023

Quick Takeaways Content amplification boosts content reach, differentiating from traditional ads by promoting valuable content over products. Marketing Insider Group (MIG) aims to consistently promote targeted content, connect with specific buyer interests, and increase leads and deals.

Promotion 90

Promotion User-Generated Digital Marketing eBook 90

Hubspot Marketing

JUNE 26, 2018

Product Marketing: Promote your products and services. Getting Started with Email Marketing. Here are a few types of lead magnets you could create: Ebook. Content Promotion: Use email to share relevant blog content or useful assets with your prospects. Whitepaper. Infographic. Report or Study. Webinar or Course.

Email Marketing 145

Email Marketing Real Estate Marketing Marketers 145

Adobe Experience Cloud Blog

MARCH 26, 2012

The key is to present your information via numerous means, including articles, blog posts, eBooks, targeted email , FAQs, infographics, podcasts, reference guides, video demos, webinars, white papers, and workbooks, to name a few. Director of Marketing, to teach you everything you need to know about delivering relevant content.

Content Marketing 128

Content Marketing Whitepaper Thought Leadership Inbound Marketing 128

Marketing Insider Group

SEPTEMBER 14, 2023

And while we have come along way, we still see brands struggling with the true meaning of content marketing. We have learned over the years that content marketing and product marketing can co-exist and even support each other so that both achieve business goals.

Content Marketing 109

Content Marketing Thought Leadership Gen Z Marketing 109

Unbounce

SEPTEMBER 4, 2023

Lastly, he talks a bit more about the free app business kit and ends with a call to action to download the kit (which we did…) This is a great subject line to use when you’re following up on those who haven’t registered for your webinar, downloaded an ebook or signed up for a course. Follow Steve on Twitter.

Email Marketing 98

Email Marketing Customer Product eBook 98

Unbounce

SEPTEMBER 21, 2023

Lastly, he talks a bit more about the free app business kit and ends with a call to action to download the kit (which we did…) This is a great subject line to use when you’re following up on those who haven’t registered for your webinar, downloaded an ebook or signed up for a course. Follow Steve on Twitter.

Email Marketing 52

Email Marketing Customer Product eBook 52