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How the HubSpot Blog Generates Leads [+ How Yours Can, Too]

Hubspot Marketing

Luckily, the blog and SEO teams developed a model to group posts with similar search intent with the pillar-cluster model. One of the major benefits of grouping your posts together is identifying a content offer opportunity that can be effectively promoted on multiple blog posts, as opposed to an individual post. Align with SEO.

eBook 145
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What Does a Demand Generation Manager Do? (And How to Become One)

CXL

For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing. But how many of these leads are marketing qualified leads (MQLs) and how many are people with no buying authority looking to learn a bit about SEO?

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Content marketing ROI: how to calculate it and which metrics to use?

Rock Content

Enhance SEO efforts. Promoting your content to your audience also will generate expenses. You have to calculate the costs of social media, advertising, email marketing software packages, paid promotions, other tools, and platforms used for content distribution. Email marketing. Cost of content distribution.