Remove Acquisition Marketing Remove eBook Remove Promotion Remove SEO
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How the HubSpot Blog Generates Leads [+ How Yours Can, Too]

Hubspot Marketing

Luckily, the blog and SEO teams developed a model to group posts with similar search intent with the pillar-cluster model. One of the major benefits of grouping your posts together is identifying a content offer opportunity that can be effectively promoted on multiple blog posts, as opposed to an individual post.

eBook 145
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Content marketing ROI: how to calculate it and which metrics to use?

Rock Content

Infographics, ebooks, case studies, for example, reinforce a positive brand impression and have the ability to create a positive experience for potential customers. Enhance SEO efforts. Promoting your content to your audience also will generate expenses. Email marketing. Increases retention. Content is a valuable asset.

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What Does a Demand Generation Manager Do? (And How to Become One)

CXL

For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing. But how many of these leads are marketing qualified leads (MQLs) and how many are people with no buying authority looking to learn a bit about SEO?